American Food in American Literature

31 March 2010 Categories: general

 

Fruits red and purple, somber-bloomed and black;

Then, down rich fields and frosty river beaches

We’ll trample bright persimmons, while you kill

Bronze partridge, speckled quail, and canvasback.

—Elinor Wylie1

I ate another apple pie and ice cream; that’s practically all I ate all the way across the country, I knew it was nutritious and it was delicious, of course.

—Jack Kerouac2

  In October of 1998, Jiao-Tong, the literary editor of the China Times in Taipei, Taiwan, invited me to write an essay on American food in American literature for presentation at the first International Conference on Food and Literature that was held in Taipei in May of 1999.  I thought that I would find many secondary source books on this topic.  After extensive searches of the net and communications with several professors of American literature at universities in the United States and Canada, I was quite surprised to find no book in print on the topic.  Not only was there no book about it there was also no single article that directly addressed my topic.  The absence of secondary sources explains why most of the references in this essay are to primary sources.  The limitations on time and space for this writing further explain why I have limited my survey of American literature to novels, short stories and poetry.  I have tried to make a representative selection among novelists, short story writers and poets including writers from almost two hundred years of American literature, both genders and a variety of ethnic groups.  Because there are so many versions of primary works that I cite, I have limited those citations to author’s name, title of work and internal part such as verse, chapter, or section and omitted page numbers of the particular versions that I used.  Less well-known works, collections and anthologies receive standard citation format.

To bring some order to this vast quantity of material, I have created three themes around which I can weave what I have found about American food in American literature: continuity and discontinuity; purity and impurity; and, abundance and scarcity.  These three themes allow several important truths about the American experience through time to appear as preoccupations of its writers as well.  For example, the great changes wrought on the land and the indigenous peoples were accompanied by profound and lasting attachments to European food habits.  Also, the tremendous abundance of natural resources and artificial wealth in America has long coexisted with devastated land and utter poverty.  The greatest American writers, such as Melville, Faulkner, Hemingway and Steinbeck, have repeatedly recognized and embodied these extremes in their plots and in their characters, much as they are embodied in the every day lives and personalities of Americans.

The fact that creation and production also consumed energy, resources, time and money was not a central concern until the beginnings of the environmental movement in the late 50’s and early 60’s.  The fact that creation and production often resulted in the emotional and physical deprivation of less independent beings, such as children, animals, women, the poor, and members of minority ethnic groups was also not a central concern of American writers or critics until the late 50’s and early 60’s.  The earlier writers felt driven to produce and reproduce the feelings, drives, imagery and characters of male-oriented, individualistic creation and production in their writings.  As a consequence, many of the facts of life, such as eating, drinking, digesting, excreting and nurturing were consistently absent, implied, glossed or ignored.

Fortunately, however, there are many instances of food in American literature and they do show some interesting patterns and features.  I have created three themes to focus these patterns and features: continuity and discontinuity; purity and impurity; and, abundance and scarcity.  First I am going to briefly described the substance and justification of each theme and then proceed with the literary material that especially illustrates and is illuminated by each theme.

A.            Continuity and Discontinuity.  The first European colonists on the East Coast of America experienced several discontinuities and began creating others.  From crowded European cities and farmlands they came to vast, sparsely inhabited forests, mountains and valleys.  From the rigidly intolerant societies of many 16th and 17th century European countries they came to a land whose societies, those of the indigenous peoples, were completely strange and closed to them.  From lives of poverty and scarcity they came to a land that gradually disclosed resources and riches beyond their wildest dreams.  From old, settled areas in Europe that had long ago been tamed by the sword, the plow, the cross and the crown they came to wilderness that seemed indifferent to the grandeur and traditions of European civilization.

Within these discontinuities they also created discontinuities in the lives of the indigenous peoples, by war, trade and intermarriage.  In the natural life cycles of the new land, they also began creating discontinuities by the invasive activities of logging, farming, mining, urbanization, hunting and fishing.  The cultivation of extremes that have

become fixtures of American life began at this time.  There were Americans who loved the wilderness and the indigenous ways and shed as many of their European ways as possible.  There were Americans who loathed the wilderness and the native ways and strove either to change them or destroy them.  These latter among the early colonists insisted on the continuation of European religions and languages, official protocols, social forms and manners and whatever foods they could make in the new world, such as bread, or have shipped from Europe without spoilage, such as tea.

The indigenous people fell before the larger and larger waves of Europeans most of whom firmly believed that the best Indian was a dead Indian.  For example, it is estimated that in 1600 there were approximately 10,000,000 indigenous people living in many different groups, or tribes, across the American continent.  By 1900, under an official US government policy of extermination, that total had fallen to approximately 500,000.  The impact of the new inhabitants on the land has been no less powerful.  In 1600, most of the land east of the Mississippi River and west of the Rocky Mountains was covered with mixed hardwood and deciduous forests.  By 1990, less than 3% of the original trees remained standing.

Besides the clash of Europeans and indigenous peoples, the growing population of Americans cultivating land for crops, especially cotton and tobacco, sold to a growing population of consumers in Europe provided a market for human labor—slaves.  The slave trade, initiated by the Dutch and pursued by almost every Western European country with seafaring expertise, created extreme discontinuities in many aspects of African life that are beyond the scope of this essay.  But the importation of Africans as slaves created an entirely new stream of Americans, subjected for two hundred years to plantation conditions of near starvation, who invented and innovated with the meager edible material accessible to them.  Their creativity has contributed many different kinds of distinctively American foods, such as chitlins, greens, and an entire range of foods centered in the bayou area of Louisiana known as Cajun food.  Along with original contributions made by the indigenous peoples to the first colonists’ and pioneers’ diets such as corn, some of these food items that have lasted longer than the institution of slavery itself have also found places in American literature.

B.             Purity and Impurity.  The early colonists on the American East Coast brought with them a deep fear of hell and a deep desire to purify their lives of any elements that prevented the practice of true Christianity.  True Christianity meant for them a literal reading of the bible and a literal construction of human social life around the teachings and tenets of the bible.  Red, for them, was the color of the devil, the color of evil and the color of the indigenous people.  Pure black and pure white were their colors of choice.

Those Americans who loved the wilderness, however, quickly adopted the use of multi-colored animal skins for clothing and natural dyes for coloring cloth or their skin.  It was therefore no mere historical accident that the American cultural revolution of the 60’s adopted wildly colored clothing, vehicles, hair and language as an obvious and dramatic signifier against the dark suits, white shirts, dark ties and dark shoes of establishment figures.  It was no historical accident that the beatniks and hippies both reached out for foods that differed greatly in flavor, color, smell, taste and texture from white bread, roast beef, boiled potatoes, oatmeal, milk and tea.  It was also no historical accident that some of the most influential writers of this era, such as Allen Ginsberg and Gary Snyder, found deep and lasting inspiration from the literature and the food of lands and peoples far beyond the American shores.

C.            Abundance and Scarcity.  From 1895 to 1915, approximately 23,000,000 immigrants moved from Europe to the United States.  These people came from all parts of Europe.  They left living conditions characterized by poverty, political turmoil and oppression and lack of any kind of opportunity for improvement.  America was a land that promised to make their dreams of prosperity, wealth, abundance and freedom come true.  Many of those immigrants made their fortunes in America then returned with them to their families in Europe.  But many others stayed in America, had their families there and began contributing tastes, colors and flavors to an increasingly heterogeneous American scene.  This period of intense migration saw the beginnings of neighborhoods in major cities, such as New York, Boston, Philadelphia and Chicago. These were ethnic enclaves for Italians, Poles, Germans, Jews, as well as Blacks trying to find an alternative to the militarily defeated but still powerful racism of their former southern masters, or others whose strong sense of group identity always brought with it special foods that were amplified by the increasingly large scales of American life.

At the same time, the rapid growth of large-scale manufacturing, in factories employing tens of thousands of immigrants who were poorly paid and allowed only a minimal education beyond the background of their European origins, turned some of these neighborhoods into the first American slums and ghettos.  Extremely low wages, non-existent social services, waves of unemployment and the increasing pressure of large families and new arrivals frequently put many of these new Americans on the edges of malnutrition, hunger and even starvation. Abundance and scarcity began to appear as poles of a socioeconomic oscillation driven not by such obvious institutions as slavery but by beliefs, prejudices and attitudes about the superiority and inferiority of different kinds of peoples coupled with firmly established patterns of access and lack of access to resources.  The negative shock of World War I was followed by the positive euphoria of the roaring 20’s.  That decade of unprecedented prosperity and national expansion was followed by the great depression of the 30’s.  America was clearly moving into the vanguard of a world order whose extremes ranged from genocide to population explosion, from starvation to rotting surpluses and from worn feet in foul mud to toenail polish in satin slippers on polished marble. 

A first glimpse of the theme of continuity and discontinuity can be seen by comparing the two citations at the beginning of this essay. Elinor Wylie lived from 1885 to 1928.  Jack Kerouac lived from 1922 to 1969.  Ripe fruit appears as an edible food from the tree in Wylie’s poem and as an ingredient of pie in Kerouac’s novel.  Wylie’s cherries and peaches are closer to unprocessed nature than Kerouac’s baked apple pie.  Wylie’s poem signifies the rootedness of the early European colonists in a land that provided ample foodstuffs.  Kerouac’s novel signifies the restlessness of urban Americans for whom food had become an uninteresting necessity. 

Wylie’s poem signifies abundance and therefore the value of bigness without the addition of speed that played such an important role in the life of Kerouac’s main character, Dean Moriarty.

In fact, Dean Moriarty was based on the real man, Neal Cassady.  In 1964, I was living in Palo Alto, California, having dropped out of Stanford University to try my hand at writing fiction and poetry.     I met a lovely young woman who was a first year student at Stanford and invited her to a party.  The party was in a house in the east side of Palo Alto that was increasingly known as a suitable place for non-conformists and beatniks.  The party featured many people whom neither my friend nor I knew along with much wine.  It also featured some very unusual people.  At one point during the party we were drinking wine in the small, brightly-lit kitchen.  In a commotion of laughing, talking people, a young man with a brilliant smile and ringing laughter, whose feet seemed barely able to stay on the floor, floated and flew through the room while the man who had invited me to the party introduced him to me as Neal Cassady.  He acknowledged me and disappeared out another door.  I never saw him again but retain to this day the vivid impression of light and speed that he also seems to have given to Kerouac.

The continuity between Wylie’s poem and Kerouac’s novel is indicated by the American saying, “It’s as American as apple pie!”  Another kind of continuity appears, moreover, when the verse after the one quoted above from Wylie’s poem is considered:

Down to the Puritan marrow of my bones

There’s something in this richness that I hate.

I love the look, austere, immaculate,

Of landscapes drawn in pearly monotones.

There’s something in my very blood that owns

Bare hills, cold silver on a sky of slate,

A thread of water, churned to milky spate

Streaming through slanted pastures fenced with stones.4

Taken together, this verse and the one quoted at the beginning of this essay dramatically display all three themes.  There is continuity and discontinuity between the doctrines of a European religious heritage, Puritanism, that emphasized great worldly achievements but as little worldly display as possible.  One of Max Weber’s most important contributions to our understanding of the modern Protestant viewpoint is his clear delineation of the conflict in early Protestantism between acquiring great wealth to signify being in god’s favor and displaying only humility to the rest of the world without the material ostentation that the Pietists, the Puritans, the Luddites and many other Protestant groups found so distasteful in Catholicism.

Weber argues, convincingly, I think, that the “Puritan, like every rational type of asceticism, tried to enable a man [sic] to maintain and act upon his constant motives, especially those which it taught himself itself, against the emotions.”5   The goal of this action was to lead a certain kind of life “freed from all the temptations of the world and in all its details dictated by God’s will, and thus to be made certain of their own rebirth [in heaven after the last judgment] by external signs manifested in their daily conduct.”6 From the Bible as well as from all other religious literature, success in difficult tasks is a clear sign of God’s favor.  For Protestants, such signs do not guarantee salvation but they are the closest to a guarantee that a Protestant can get.  Indeed, that “God Himself blessed his chosen ones through the success of their labours was…undeniable…to the Puritans.”7  This doctrine that combined asceticism with success in worldly endeavors positioned Protestantism to be the driving religious force behind capitalism and the great creations and accumulations of material wealth that have occurred in modernity.  But it is no less true that this combination can be a rhythm, an oscillation, a confusion or conflict.  This combination clearly provides much of the historical substance for our themes of abundance and scarcity and purity and impurity.

A condensed example of the oscillation between abundance and the austerity of American Puritanism can be seen in a brief passage from the short story, The System of Dr. Tarr and Prof. Fether, by Edgar Allen Poe (1809-49).  This passage also underlines the way in which food and the activities surrounding food have been treated by many of America’s greatest male writers—as unavoidable but uninteresting necessities, even in a fictional setting:  “The table was superbly set out.  It was loaded with plate, and more than loaded with delicacies.  The profusion was absolutely barbaric.  There were enough meats to have feasted the Anakim.  Never, in all my life, had I witnessed so lavish, so wasteful an expenditure of the good things of life.”8

The tension between the narrator and his hosts in Poe’s tale is echoed by the tension between the narrator and the main character in On the Road.  The quote from Jack Kerouac is part of the first-person narration of the novel by Sal Paradise, the supporting, secondary character that is based on Kerouac himself.  For the duration of his cross-country hitchhiking trip, he lives on apple pie and ice cream.  This diet reflects not only Sal’s poverty, but also clearly situates the novel in a continuous American tradition that de-emphasizes the bodily, physical or material world.  A discontinuity, however, occurs between the naturalness of the fruits in Wylie’s poem and the impersonal, processed food that Sal Paradise ate.  A further discontinuity appears in the fact that Sal is taking his food on the road, on the run, at high speed, while Wylie is painting a picture of humans relating to trees that by their nature cannot move from where they are.

Wylie’s poetic picture is drawn from her life in New England.  Many of the first colonists stayed on or close to the coast because it allowed them to continue the seafaring lives and occupations they had practiced in Europe and because it provided an abundance of food.  However, their Puritan ideology often resulted in lives that were lived as far from that abundance as Wylie’s “cold silver on a sky of slate.”  Another American poetess, Elizabeth Bishop (1911-1979), was born in Massachusetts and raised by her grandparents in Nova Scotia, the eastern, seafaring Province of Canada. Her life partly overlapped Wylie’s and she also paints the spirit of that area specifically in terms of food but with an emphasis on the austerity of their diet:

From narrow provinces

of fish and bread and tea,

home of the long tides

where the bay leaves the sea

twice a day and takes

the herrings long rides,9

Moreover, the abundance that Wylie hates is also rejected by Kerouac in an off-hand, casual way as though the less time a man spent on something as mundane as food the better or higher quality a person he was.  However, the oscillation between abundance and scarcity appears in Kerouac’s novel in the contrast between Sal Paradise and the main character of On the Road, Dean Moriarty.

“…but Dean just raced in society, eager for bread and love; he didn’t care one way or the other, ‘so long’s I can get that lil ole gal with that lil sumpin down there tween her legs, boy,’ and ‘so long’s we can eat, son, y’ear me?  I’m hungry, I’m starving, let’s eat right now!”—and off we’d rush to eat, whereof, as saith Ecclesiastes, ‘It is your portion in the sun.’” (Ch. 1 (italics in original))

It is also certainly worth noticing in passing that in both writers, differentiated by gender, by background, and by time, there is a strong connection between religion and food.  This commonality and this continuity clearly occur in the traditional American feast days of Thanksgiving, Christmas and Easter.  All three feature unusually large and lengthy meals as well as strong connections with the Christian, Protestant backgrounds of the early American colonists, settlers and pioneers.  As with the bodily functions mentioned before, bringing the topic of food and literature into the foreground also illuminates the strong presence of Judeo-Christianity in American life and literature.  Again, this innovative topic proves to be a powerful lens for viewing a wide range of signifiers that occur repeatedly and pervasively in American literature.

Indeed, the theological basis of Wylie’s hatred of “this richness” is the Puritan soul struggling for release from all of its attachments, involvements, entanglements and preoccupations to, with and in the material world.  Metaphysical battles are fought on empirical battlefields.  In this case, the metaphysical battle between the ontological powers of good and evil is fought on the empirical battlefield of the relationship between a poetess and edible, natural fruit.  The apple signifies the fall of man at the hand of woman.  The hatred of  “this richness” is therefore a self-hatred that drives the woman farther from impure nature and closer to the immaterial purity of the austere, unadorned Protestant soul.  The continuity of the human body with nature is displaced by the discontinuity of the immaterial soul with the body.  The abundance of human bodies and souls is displaced by the scarcity of the elect, those in Protestant doctrine chosen by God from the foundations of the world to survive the last judgment and live eternally in heaven.

Serious reflection on the relationship between food and literature brings us to a range of signifiers that underpins all literature, namely, religion.  Why?  Because writing originally served the purpose of passing on what is most valuable in the viewpoint and experience of the group.  The most valuable possession of all is that which most certainly promotes the survival of the group. All human groups discovered long ago that humans are dependent on greater powers for survival.  All humans need air, water, food, warmth and sleep.  The fear of, respect for, worship of and sacrifice to the powers that govern life, both visible and invisible, is the ancient substance of all religions.  The ancient truth and pervasive message of all religions is the dependency of humans on those powers, including the power of reproduction that is represented in ancestor worship.  Religion embodies, ritualizes and carries forward that fundamental truth of human dependency.  The denial of that dependency can lead to greatly innovative creativity and profoundly transformative spirituality as well as to self-destruction and madness.  Humans can imagine absolute freedom but to try to live it, as Nietzsche showed, leads only to self-destruction and madness.

Sylvia Plath (1932-1963) struggled with madness all her life and eventually ended her life by committing suicide.  The following poem opens with the kind of paean to natural abundance that we saw in Wylie’s poem and closes with a similar feeling of empty space and cold silver.  The contrast between the terms “nothing” and “blackberries” in the first line signifies the tension between abundance and emptiness.  This signifier in turn connects with the tension between purity and impurity through the signifier of nothingness as a desirable and advanced spiritual state and as the material condition of spiritual devotees on earth.  In this poem, these themes are again carried by concrete, local wild food and abstract, created imagery that moves the reader away from an abundant present to an absent but implied purity above or beyond the physical earth:

Blackberrying

Nobody in the lane, and nothing, nothing but blackberries

Blackberries on either side, though on the right mainly,

A blackberry alley, going down in hooks, and a sea

Somewhere at the end of it, heaving.  Blackberries

Big as the ball of my thumb, and dumb as eyes

Ebon in the hedges, fat

With blue-red juices.  These they squander on my fingers.

I had not asked for such a blood sisterhood; they must love me.

They accommodate themselves to my milkbottle, flattening their sides.

Overhead go the choughs in black, cacophonous flocks—

Bits of burnt paper wheeling in a blown sky.

Theirs is the only voice, protesting, protesting.

I do not think the sea will appear at all.

The high, green meadows are glowing, as if lit from within.

I come to one bush of berries so ripe it is a bush of flies,

Hanging their bluegreen bellies and their wing panes in a Chinese screen.

The honey-feast of the berries has stunned them; they believe in heaven.

One more hook, and the berries and bushes end.

The only thing to come now is the sea.

From between two hills a sudden wind funnels at me,

Slapping its phantom laundry in my face.

These hills are too green and sweet to have tasted salt.

I follow the sheep path between them.  A last hook brings me

To the hills’ northern face, and the face is orange rock

That looks out on nothing, nothing but a great space

Of white and pewter lights, and a din like silversmiths

Beating and beating at an intractable metal.10

It is no accident, in this perspective, that Neal Cassady, the living person behind Kerouac’s character Dean Moriarty, died of a drug overdose on the hot, shining steel rails of a railroad track in central Mexico.  The use of drugs in all groups has traditionally been associated with personal and group alignment to the greater powers for the purpose of amplifying the ability of the group to survive.  Cut from their traditional moorings in religion, drugs have become a way to experiment with the physical, psychic and spiritual dimensions of absolute freedom.  The fact that many drugs, such as LSD, cocaine, methamphetamine and opium, make the user feel that they need no food or other natural supports for their existence, shows precisely how they fit into the attempt to deny dependency and achieve absolute freedom.  The discontinuity of the American experience in relation to older traditions, the abundance of material wealth and the usually unacknowledged background ideal of a pure, immaterial soul have worked together to produce in its literature characters like Dean Moriarty who make a life—and a death—of treading the edge between innovation and self-destruction.

Or, to condense our themes in the pithy and quintessentially American poetic language of William Carlos Williams:  “the pure products of America go mad” (from “On The Road To The Mental Hospital”)  

Apple pie and ice cream, moreover, also provide Kerouac with an opportunity to make a statement of value that clearly displays abundance as bigness:  “I ate apple pie and ice cream—it was getting better as I got deeper into Iowa, the pie bigger, the ice cream richer.” (Ch. 3)  “Better,” “deeper,” “bigger,” and “richer,” work together to define a system of values that was both American—bigger is better—and Romantic—depth and richness.11

The theme of abundance can be found in all periods of American literature.  In Nathaniel Hawthorne’s, Scarlet Letter, for example, a character who is the “father of the Custom House—the patriarch, not only of his little squad of officials, but, I am bold to say, of the respectable body of tide-waiters all over the United States—was a certain permanent Inspector.”12  The Custom-House was the official federal government office responsible for inspecting all cargo coming into the country by ship and determining what if any duties had to be paid.  In the novel, this particular Custom-House is located on a wharf in the harbor of Salem, Massachusetts.  In this particular character, Hawthorne signifies one of the most important aspects of the American diet that also repeatedly appears in its literature—the consumption of large quantities of meat.  The Inspector had the unusual ability to remember in great detail

“the good dinners which it had made no small portion of the happiness of his life to eat….to hear him talk of roast meat was as appetizing as a pickle or an oyster….it always satisfied me to hear him expatiate on fish, poultry, and butcher’s meat, and the most eligible methods of preparing them for the table.  His reminiscences of good cheer, however ancient the date of the actual banquet, seemed to bring the savor of pig or turkey under one’s very nostrils….A tenderloin of beef, a hindquarter of veal, a sparerib of pork, a particular chicken, or a remarkably praiseworthy turkey, which had perhaps adorned his board…would be remembered….”13 

The dominance of meat in the American diet can be seen in several ways.  One is the following chart of specialty foods in the individual franchises of the top thirty fast-food companies in the US:

Type of Food Number of Franchises

Chicken 8,683

Hamburger/Hot Dog/Roast Beef           29,600

Pizza [usually served with a

meat topping]            11,593

Tacos [usually served with a

meat filler] 3,620

Seafood 2,630

Pancakes/Waffles [usually eaten

        with bacon,

        sausage or ham] 1,63014

Another view of this American food habit comes from considering the quantities of meat consumption and production in the United States.  For example,

“Americans spend about 25 percent of their food budget on red meat.  The per capita consumption of beef in the United States has increased steadily, while that of pork has declined….Only in Australia, New Zealand, and Argentina is per capita consumption higher than in the United States.  The United States normally produces about 27 percent of the world’s meat.” (Ibid., (13) 190)

From the United States Chamber of Commerce, the source of these statistics in Compton’s Encyclopedia and from the 19th century work of Hawthorne, we can move to the late 20th century.  In the late 1980’s, Fried Green Tomatoes at the Whistle Stop Café, by a California writer, Fannie Flagg, was published.  In the first section of the novel, a reproduction of an article from the weekly newspaper in her fictional southern US town of Weems, Flagg describes the basic menu of the newly opened Whistle Stop Cafe:

…the breakfast hours are from 5:30 to 7:30, and you can get eggs, grits, biscuits, bacon, sausage, ham and red-eye gravy, and coffee….

For lunch and supper you can have:  fried chicken; pork chops and gravy; catfish, chicken and dumplings; or a barbecue plate; and your choice of three vegetables, biscuits or cornbread, and your drink and dessert….

…the vegetables are:  creamed corn; fried green tomatoes; fried okra; collard or turnip greens; black-eyed peas; candied yams; butter beans or lima beans.15

Later in the novel, the items in a particular meal served to a customer are described as “fried chicken, black-eyed peas, turnip greens, fried green tomatoes, cornbread, and iced tea.”16

The fatness, abundance and purity of meat in the American diet have also been used by some writers as a counterfoil to other kinds of scarcity and impurity.  Sylvia Plath uses the tradition of a large meat meal on Sunday, as a once a week special gathering for American families, that often features a large, oven-roasted turkey, to give stark contrast to another kind of oven:

Mary’s Song

The Sunday lamb cracks in its fat.

The fat

Sacrifices its opacity…

A window, holy gold.

The fire makes it precious,

The same fire

Melting the tallow heretics,

Ousting the Jews.

Their thick palls float

Over the cicatrix of Poland, burnt-out

Germany,

They do not die.

Grey birds obsess my heart,

Mouth ash, ash of eye.

They settle.  On the high

Precipice

That emptied one man into space

The ovens glowed like heavens, incandescent.

It is a heart,

This holocaust I walk in,

O golden child the world will kill and eat.17

One of America’s most gifted and enigmatic of contemporary poets, the Pulitzer Prize winner John Ashbery (1927-), turns America’s abundance into a counterfoil not of impurity but of scarcity as a lack of certainty:

Hardly anything grows here,

Yet the granaries are bursting with meal,

The sacks of meal piled to the rafters.

The streams run with sweetness, fattening fish;

Birds darken the sky.  Is it enough

That the dish of milk is set out at night,

That we think of him sometimes,

Sometimes and always, with mixed feelings?18

Besides the prominence and priority of meat, the Plath poem and the lists from Fried Green Tomatoes at the Whistle Stop Café foreground an important continuity and discontinuity in American food.  The important continuity stems from the fact that the early colonists and pioneers, trying to live in a strange land before it had been developed for agriculture, made their bread primarily from locally available grains, especially corn.  Wheat and other related grains were too hard to grind by hand and required a heavy, complicated mill that the early settlers could not carry with them.  Corn became a staple food as important to the early European colonizers as it already was to the indigenous people:

Young, ripe corn was eaten as roasting ears.  In winter the husks of the kernels were soaked off with lye to make hominy.  For breakfast and supper there was boiled corn-meal mush.  Sometimes the mush was fried and served with butter or pork drippings.  The most common dish, however, was hot corn bread.  Baked on a hoe blade before the fire, this was called hoecake.  Mixed with water into a stiff batter and covered with hot ashes, it was ash cake.  From the Dutch oven it emerged as corn pone or corn loaf.  Small cakes of corn pone were called corn dodgers.19

In the passage from Hawthorne’s The Scarlet Letter both fish and turkey are mentioned along with pork and chicken.  The fish and turkey were most likely caught and shot in their natural habitats.  The pork and chicken were most likely raised and butchered in a domestic animal keep.  This combination of wild and domestic meat began with the first colonists and continues to the present day.  Indeed, the pioneers who traveled by foot, wagon and horse from the east westward on the American continent found a great abundance of wild game for meat.  Still they tried to carry enough familiar, nutritious foodstuffs to last them for the journey to their new homestead and to carry them through periods when wild game was unavailable.  A typical load for one adult traveling by oxen-drawn wagon westward was:

“…200 pounds of flour, 30 pounds of pilot bread, 75 pounds of bacon, 10 pounds of rice, 5 pounds of coffee, 2 pounds of tea, 25 pounds of sugar, half bushel of dried beans, one bushel dried fruit, 2 pounds of baking soda, 10 pounds salt, half a bushel of cornmeal.  And it is well to have a half bushel of corn, parched and ground.  A small keg of vinegar should also be taken.”20

In many rural or sparsely inhabited parts of America the mixing of wild and domestic meats continues to this day.  In Alaska, for example, where I have lived for many years and which is one-third the area of the entire contiguous forty-eight states of the US, many people still rely on hunting for a large portion of their meat supply.  John Haines, past Poet Laureate of the State of Alaska and Alaska’s best known poet, began homesteading near Fairbanks, Alaska in the 1950’s.  I have known him personally for many years and read poetry with him on the stage of the Loussac Library in Anchorage in 1986.  His poetry clearly reflects how the dependence on wild meat can crystallize the themes of abundance and purity in an identification with the predator:

If the Owl Calls Again

at dusk

from the island in the river,

and it’s not too cold,

I’ll wait for the moon

to rise,

then take wing and glide

to meet him

We will not speak,

but hooded against the frost

soar above

the alder flats, searching.

with tawny eyes

And then we’ll sit

in the shadowy spruce and

pick the bones

of careless mice,

while the long moon drifts

toward Asia

and the river mutters

in its icy bed.

And when morning climbs

the limbs

we’ll part without a sound,

fulfilled, floating

homeward as

the cold world awakens.21

Long before Haines or any other European settled in Alaska, however, the indigenous  people had long lived on whatever meat animals they could kill and prepare.  In fact, when the first French explorers met and spent time with the indigenous people in the north of what is now Canada, they were so impressed by the predominance of uncooked meat in their diets that they called them “Esquimeaux,” which is French for “eaters of raw meat.”  Further down the coasts of Canada and Alaska, however, salmon run by the millions up the great rivers and are caught and used by the local people.  These Americans now eat their salmon after it has been smoked or cooked, as told in the following poem, “Subsistence #2” by Andrew Hope, III (1949-), of Sitka, Alaska:

Dog salmon colors

Glistening

Evening sun

Incoming tide

Washing the beach

Dog salmon shine

Silver purple flash

Reaching

Lifting a big one

By the tail

Incoming tide

Washing the beach

Time to eat

Fried dog salmon

For dinner22

There are five kinds of salmon that migrate into Alaskan fresh waters and are used there for food.  Each kind has its own name and some kinds have different names in different areas of Alaska.  Thus, discontinuities through time in preparation—from raw to cooked—have occurred along with discontinuities in time among practices of naming the same foodstuff.  Dog salmon are so-called because they were once used by the thousands to feed the many dogs upon which the indigenous Alaskan people relied for transportation during the long winters.  This kind of salmon, however, is perfectly fit for human consumption and now that many indigenous people in Alaska travel only by motorized vehicles in all seasons, dog salmon have become a staple of human nutrition.  

These discontinuities connect with the discontinuity signified by the meal ingredients in the first and second quotes from Fried Green Tomatoes at the Whistle Stop Café which is variation in regional foods.  Grits, for example, is a kind of cereal or mush made from corn or wheat that is coarsely ground.  Grits is considered by most Americans to be a food characteristic of the American South.  Its public presence in northern cities is usually the result of southerners moving north and opening restaurants that feature American Southern cuisine.  Other typical regional American foods are codfish associated with the northeastern seafood cuisine, key lime pie associated with the cuisine of the Florida Keys, tortillas and red beans associated with the southwest cuisine derived from America’s Hispanic heritage, and salmon associated with the northwest and Alaskan cuisines.

One of Alaska’s Native American poets, Charlie Blatchford, a Yupik Eskimo whom I knew personally and who is now deceased, stated the case for meat very simply in one of his few published poems:

Forgotten Words

Our language, of what I know,

has been prepared

with wisdom and grace.

The fine skin has been fleshed

and lies to one side.

The innards have carefully

been exposed.

Their sweet flesh

ready for feast.

Meat, the staple of life,

is consumed with satisfaction…

Sedating our need

for new words.23

In the hands of more contemporary poets who are not Native American, as Charlie Blatchford was, meat continues to signify substantial food and is often joined by a kind of substance that could serve as a separate topic alongside food—intoxicants such as alcohol and drugs.  In Whitman, Kerouac, Burroughs, Ginsberg and many other writers, wine, beer and other kinds of mind-altering substances often accompany food and especially meat.  This range of consumable signifiers has a history in all literatures that is as ancient, as interesting and as important as that of meat and other foods.  Indeed, putting the light of interest on food has again brought into focus an important stream in the lives of all peoples that could well serve as a topic for extensive further research, discussion and writing.  In many poets, the connection between meat and wine is briefly made, as in the fourth verse of “Asylum” by Herman Fong (1963-):

At meals they barely feed her,

give her the smallest cuts of meat,

mostly fat, and a few red drops of wine.24

A concentration on the details of ordinary life characterizes the style of many American writers, both older and younger.  John Steinbeck, a Nobel laureate and one of the pre-eminent American literary voices of the 20th century, frequently drew for his characters and settings from the everyday lives of people in California.  Some of his best and most popular writings, novels such as Cannery Row, Grapes of Wrath, and Of Mice and Men, and the short story collection, The Long Valley, feature characters and settings in coastal, southern and central California.  Tortilla Flats features the lives of “paisanos” who lived near the central California coastal town of Monterey.  According to Steinbeck, a paisano was a “mixture of Spanish, Indian, Mexican and assorted Caucasian bloods” (Ch. 1).  The main character, Danny, and his friends hear about a ship that has been wrecked on the nearby coast.  They go to the beach and salvage flotsam from the wreck then sell it.  The sale puts five dollars into Danny’s possession, an unusually large amount of money:

The five dollars from the salvage had lain like fire in Danny’s pocket, but now he knew what to do with it.  He and Pilon went to the market and bought seven pounds of hamburger and a bag of onions and bread and a big paper of candy.  Pablo and Jesus Maria went to Torrelli’s for two gallons of wine, and not a drop did they drink on the way home, either. (Ch. 5)

Part of Steinbeck’s genius as a writer and one of the aspects of his stories that set them apart from other American writings is the deliberate use of food items and activities for characterization and plot development.    Tortilla Flats provides an example of his style as well as continuing to demonstrate the importance of meat in the American diet across all geographic regions and ethnic groups:

Danny’s business was fairly direct.  He went to the back door of a restaurant.  “Got any old bread I can give my dog?”  he asked the cook.  And while that gullible man was wrapping up the food, Danny stole two slices of ham, four eggs, a lamb chop and a fly swatter.

“I will pay you sometime,” he said.

“No need to pay for scraps.  I throw them away if you don’t take them.”

Danny felt better about the theft then.  If that was the way they felt, on the surface he was guiltless.  He went back to Torelli’s [the wine merchant], traded the four eggs, the lamb chop and the fly swatter for a water glass of grappa and retired toward the woods to cook his supper. (Ch.1)

The particular food item of onions appears in the first passage from Tortilla Flats as a small detail that signifies a range of regional foods in an American southwest first colonized by European settlers from Spain not from England.  Between hamburger and onions are both the continuity of easily prepared and consumed meat and the discontinuity of regional American cuisines.  Another great American literary voice, that of William Carlos Williams, also picked out this range of southwestern signifiers on his one and only trip to that part of America.  Besides a fine ear for the peculiarities that distinguish American English from all other kinds of English, Williams also had a keen eye for the small details of place that brought the reader in close to the object of Williams’ writing.  The following passage is from “The Desert Music” which was based on Williams’ trip to the American southwest and his sojourning in towns that, at that time, were far more Hispanic than Caucasian:

–paper flowers (para los santos)

baked red-clay utensils, daubed

with blue, silverware,

dried peppers, onions, print goods, children’s

clothing     .      the place deserted all but

for a few Indians squatted in the

booths, unnoticing (don’t you think it)

as though they slept there      .25

The use of activities around food to develop plot and character is also part of the style of another American novelist who received a Nobel Prize for literature, William Faulkner (1897-1962).  From the deserts and sparse valleys of the southwest to the lush forests, swamps and meadows of the deep south, American literature, like the perduring literature of every language, has consistently insisted that the physical place and its features are part of the story.  In the following passage from Light in August, Faulkner uses Mrs. McEachern’s attempt to nourish Joe as a reflector for both characters:

He was lying so, on his back, his hands crossed on his breast like a tomb effigy, when he heard again feet on the cramped stairs….

Without turning his head the boy heard Mrs. McEachern toil slowly up the stairs.  He heard her approach across the floor.  He did not look, though after a time her shadow came and fell upon the wall where he could see it, and he saw that she was carrying something.  It was a tray of food.  She set the tray on the bed.  He had not once looked at her.  He had not moved.  “Joe,” she said. He didn’t move.  “Joe,” she said.  She could see that his eyes were open.  She did not touch him.

“I aint hungry,” he said.

She didn’t move.  She stood, her hands folded into her apron.  She didn’t seem to be looking at him, either.  She seemed to be speaking to the wall beyond the bed. “I know what you think.  It aint that.  He never told me to bring it to you.  It was me that thought to do it.  He dont know.  It aint any food he sent you.”  He didn’t move.  His was calm as a graven face, looking up at the steep pitch of the plank ceiling.  “You haven’t eaten today.  Sit up and eat.  It wasn’t him that told me to bring it to you.  He dont know it.  I waited until he was gone and then I fixed it myself.”

He sat up then.  While she watched him he rose from the bed and took the tray and carried it to the corner and turned it upside down, dumping the dishes and the food and all onto the floor.  Then he returned to the bed, carrying the empty tray as though it were a monstrance and he the bearer, his surplice the cut down undergarment which had been bought for a man to wear.  She was watching him now, though she had not moved.  Her hands were still rolled into her apron.  He got back into bed and lay again on his back, his eyes wide and still upon the ceiling.  He could see her motionless shadow, shapeless, a little hunched.  Then it went away.  He did not look, but he could hear her kneel in the corner, gathering the broken dishes back into the tray.  Then she left the room. It was quite still then.26

Faulkner lived and wrote in the Bible Belt.  The Bible Belt signified the fact that most people in the south were fundamentalist Christian Protestants who girded themselves with the spirit of austerity and yearning for an otherworldly paradise of simplicity and peace articulated so strongly by New England writers such as Wylie and Bishop.  Although food occurs frequently in Faulkner’s work, it is rarely ample, elaborate or wasted.  Usually it serves to highlight the physical scarcity and tenuous moral condition of people who live on the edge of a society whose abundance seldom appears in his work:

And Judith.  She lived alone now.  Perhaps she had lived alone ever since that Christmas day last year and then year before last and then three years and then four years ago, since though Sutpen was gone now…she lived in anything but solitude, what with Ellen in bed in the shuttered room, requiring the unremitting attention of a child while she waited with that amazed and passive uncomprehension to die; and she (Judith) and Clytie making and keeping a kitchen garden of sorts to keep them alive; and Wash Jones, living in the abandoned and rotting fishing camp in the river bottom which Sutpen had built after the first woman—Ellen—entered his house and the last deer and bear hunter went out of it, where he now permitted Wash and his daughter and infant granddaughter to live, performing the heavy garden work and supplying Ellen and Judith and then Judith with fish and game now and then, even entering the house now, who until Sutpen went away, had never approached nearer than the scuppernong arbor behind the kitchen where on Sunday afternoons he and Sutpen would drink from the demi-john and the bucket of spring water which Wash fetched from almost a mile away….”27

Another indication of Faulkner’s genius is his ability to see in an event as ordinary as a young man ordering pie and coffee from a waitress with whom he secretly wants some kind of relationship the potential for fine, deep drama.  Faulkner’s preference for scant food and small food items continues to display the themes of scarcity and purity that were inescapable in his social and historical environment.  In the following passage, Faulkner describes Joe, the boy in the passage just presented, who has come to a restaurant to be served by the waitress, in terms that transparently bring into play the signifiers of purity as immaterial dimension and food as binding, burdensome material necessity:

He believed that the men at the back…were laughing at him.  So he sat quite still on the stool, looking down, the dime clutched in his palm.  He did not see the waitress until the two overlarge hands appeared upon the counter opposite him and into sight.  He could see the figured pattern of her dress and the bib of an apron and the two bigknuckled hands lying on the edge of the counter as completely immobile as if they were something she had fetched in from the kitchen.  “Coffee and pie,” he said.

Her voice sounded downcast, quite empty.  “Lemon coconut chocolate.”

In proportion to the height from which her voice came, the hands could not be her hands at all.  “Yes,” Joe said.

The hands did not move.  The voice did not move.  “Lemon coconut chocolate.  Which kind.”  To the others they must have looked quite strange.  Facing one another across the dark, stained, greasecrusted and frictionsmooth counter, they must have looked a little like they were praying:  the youth countryfaced, in clean Spartan clothing, with an awkwardness which invested him with a quality unworldly and innocent; and the woman opposite him, downcast, still, waiting, who because of her smallness partook likewise of that quality of his, of something beyond flesh.  Her face was highboned, gaunt.  The flesh was taut across her

Read the full article 0 Comments

Review of Bistro MD Diet Delivery

30 March 2010 Categories: general

When you think about dieting, you probably imagine giving up your favorite foods and going through long periods of hunger. Let’s face it, most diet plans call for you eating low calorie bland, tasteless foods that leave you wanting for more. A diet that includes rib eye steak, chicken and beef ribs if probably beyond comprehension.
But now you can eat those tasty foods and more with the Bistro MD Diet Delivery plan! This is a diet plan designed by medical doctors, so they will make sure you get all the protein and nutrients that you need while working to get down to a healthier weight. The foods offered by Bistro are not only good for you; they taste good to eat as well. Besides the foods mentioned above, there is also beef wellington, turkey and cranberry sauce, and pork loin.
How it works is, you choose a meal plan from four available plans. Some of them offer snacks while others do not. Two of the plans are based on a full week, and the other two are based upon a work week. Step two is ordering the plan you want, either online or over the phone. If you order online, there is a small form for you to fill out. All major credit cards are acceptable forms of payment. Once you order, the meals will come automatically every week, as all orders are considered standing orders. If you wish to cancel an order, just let them know before 5:00 PM EST on the Wednesday before the week in question and your credit card will not be charged. All meals are shipped through Federal Express. A full weeks worth of meals will come to your home once a week. The last step in this process is you heat and eat the food! You are guaranteed to lose wait when you stick to this great tasting low calorie meal plan.
As I said before, this plan was designed by doctors, and the meals taste great. Don’t try a fad diet that can cause your health to suffer. The bistro MD Diet Delivery plan is endorsed by TV personality Dr. Phil McGraw, who calls it the best diet meal delivery plan available on the market today and this plan is acceptable to those who suffer from diabetes.
So, if you are planning on losing weight, do it by enjoying restaurant quality food in the privacy of your own home. By sticking to this plan and getting the right amount of exercise, you are sure to start losing weight right away.
Dr Phil had a guest on his show who tries Bistro MD for a healthy meal plan. Dr. Phil believes this is the home diet delivery program. It is developed by doctors who specialize in weight loss. Its about eating what your body needs to sustain itself in a healthy and delicious meal program.
If you don’t need to fool around any more, it is more beneficial to eat the right foods. You need to exercise also if you would like a good body. Bistro MD’s diet also provides all of the necessary vitamins and nutrients to help to exercise well.

Read the full article 0 Comments

Tourism to boost Puerto Vallarta Real Estate Market

30 March 2010 Categories: general

This summer gave the Puerto Vallarta Real Estate industry a big reason to cheer. The tourism sector in Puerto Vallarta reported strong numbers with national tourists this summer. The industry is hoping a similar performance with international tourists this winter. The local government authorities have in recent times stressed on a sustainable development model which protects the ecology and nature which is the main attraction of Puerto Vallarta.The latest figures for tourism released by the Federal Ministry of Tourism indicate a slight recovery in the three main tourist destinations in the state of Jalisco, including, Puerto Vallarta. Experts believe that recent investment of almost 60 million pesos in a campaign to promote Mexican tourism to the neighboring countries like U.S. and Canada, and others, will benefit Puerto Vallarta with a good number of international tourists arriving this winter. In a positive development that bodes well for the tourism industry, there has been a significant increase in tourist arrivals on cruise ships with six arrivals a week which will soon increase to eight a weekThe president of the Trust for Turism (Fidetur), Gabriel Igartúa, stated that the industry is optimistic about the outlook for the winter period in Puerto Vallarta. Analysts hope that tourists from USA and Canada will flock to the sunny climes of Puerto Vallarta to take advantage of it’s gorgeous beaches, water sports and ecotourism this winter and hence, will match the excellent figures that were witnessed this summer.In the view of H1N1 scare, Puerto Vallarta ’s authorities are taking precautions to deal with any health related issues in the future. The government has set aside a special fund to address any health issues quickly and effectively. This will go a long way in assuring tourists and will send a strong signal that Mexican government is very serious and fully committed to the well being of its guests. This is also good news for Puerto Vallarta Real Estate owners, or prospective buyers, showing that the local authorities are prepared to deal with issues before they occur. Government’s steps in promoting Puerto Vallarta tourism and in addressing public health issues show a dedication to maintaining and improving Puerto Vallarta ’s quality of life and economy up to international standards.In recent times, authorities in Puerto Vallarta have been very proactive in protecting the beautiful natural flora and fauna which offers so much to tourists and real estate buyers in Puerto Vallarta. As seen worldwide, any area blessed with natural beauty sees real estate investment and development. Likewise, Puerto Vallarta will benefit from the beauty natural setting of the area. Local government sees the necessity to protect this benefit and promote a sustainable, environment-friendly approach.Author: Tom Budniak

Read the full article 0 Comments

BIG SAVINGS ON T-SHIRT

30 March 2010 Categories: general

A sweater, jumper, pullover, sweatshirt, jersey or guernsey is a garment intended to cover the torso and arms. They are usually worn over a shirt, blouse, T-shirt, or other top. Sweaters tend to be, and in earlier times always were, made from wool; however, they can be made of cotton, synthetic fibers, or some combination thereof. Sweaters are maintained by washing, and the use of a lint roller.Even within these groups, there is a great variety of design. All the various types of necklines are found, although the V-neck, turtleneck and the crew neck are the most popular. The waistline is typically at hip height, but can vary significantly. The sleeve length is likewise variable, ranging from small cap sleeves to short sleeves to three-quarter sleeves to full-length sleeves.Some women’s sweaters are meant to be worn belted; sometimes, a belt or drawstring is knitted into the sweater itself.In ice hockey, the uniforms that present day players wear are sometimes referred to as “sweaters” although they more resemble the jerseys worn in other sports. This is because original uniforms were simply sweaters with the team’s logo stitched on the front. However, as technology changed, so did the uniforms as actual sweaters absorbed too much moisture and became weighed down and bulky throughout the course of a game.You’ll find some of the best “T-Shirts” coupon, discount and promotion codes as ranked by the users of Deals4now.com To use a coupon simply click the coupon code then enter the code during the store’s checkout process.For this purpose, you’ll need to conduct a search based on “T shirt coupons” using www.freecouponsbuzz.comVisiting the Deals4now.com websites, you’ll find plenty of branded products with printable coupons listed on their sites. In addition to printable coupons, some will also offer a small form that you’ll need to fill out, and they in turn, will mail the coupons to your residence. This approach is good for the retailers that do not accept online coupons. With prices skyrocketing at enormous speeds, consumers have now started taking advantage of coupons to help in this matter. Experience considerable savings with your food expenses. Some manufacturers are quite open-minded about offering coupons as they’re ample resources for catering to escalating needs in the marketplace.TheFind helps shoppers find products from more than 500,000 stores and online merchants all at once. Although we make every effort to present accurate product and store information, including prices and inventory availability, TheFind cannot guarantee and is not responsible for inaccuracies or omissions.With prices skyrocketing at enormous speeds, consumers have now started taking advantage of coupons to help in this matter.Free discounts allow you and your family to experience considerable savings with your food expenses. Some manufacturers are quite open-minded about offering coupons as they’re ample resources for catering to escalating needs in the marketplace.One way to access discounts on tshirst and hats etc is your local Sunday newspaper. Most of the Sunday papers often contain a wide range of coupons. Please report any errors you find. We encourage you to give us feedback so that we can continue to improve Deals4now.comFor more information visit www.freecouponsbuzz.com

Read the full article 0 Comments

Michael Moore’s Sicko Misses the Solution: Health Savings Accounts

30 March 2010 Categories: general

Michael Moore’s new movie SICKO is a humorous and at times emotionally moving look at the state of U.S. healthcare, but it promotes a solution (government healthcare) that would only make matters worse. Instead of more bureaucracy and government control, we should be encouraging competition among healthcare providers and personal responsibility among consumers. Health savings accounts, or HSAs, do just that, and are the future of healthcare in America.

Many well-meaning people believe that a government take-over of healthcare coverage, called a “single-payer” system, is the answer. But if one simply looks at the countries that currently have single-payer systems, it is quite apparent that they are failed systems, with the citizens of these countries clamoring for change.

Because demand goes up when prices go down, the only way a government that provides “free” healthcare can control cost is by limiting access. So citizens in countries with single-payer systems always suffer long waits and lack of access to medical care and technologies.

For instance, in Canada there are currently over 800,000 people on waiting lists for medical procedures. The average wait time for people who are referred for surgery is over four months! If it weren’t for the fact that thousands of Canadians come to the U.S. each year for treatment, the average wait times would be even longer.

Per capita, Canada only has 20% the number of MRIs that the U.S. has, and only 14% as many CAT Scans. There are hundreds of prescription drugs available in the U.S. that are not yet available in Canada as they try to control costs.

The situation in Britain is no better, with over 1 million people currently on waiting lists. In June Britain’s Health Department found that 1 in 8 patients waits over a year for scheduled surgery, and shortages are forcing more than 50,000 operations to be cancelled each year.

Waiting for surgery is not just an inconvenience; it can mean the difference between living and dying. For instance, in the U.S. the survival rate for stage 1 colon cancer is 90%; in Britain it is 70%. American women diagnosed with Stage I breast cancer have a 97% survival rate after 5 years; in Britain it’s only 78%.

As Americans contemplate copying these failed systems, citizens in Europe and Canada are headed in the opposite direction. Germany just recently passed laws to enhance insurance competition, Sweden has begun privatizing some of its healthcare, and millions of Europeans are finding ways to opt-out of their government healthcare systems.

In Britain there are now over 6.5 million people who carry private insurance, despite the availability of “free” coverage from their NHS. Another 250,000 self-fund each year for acute private surgery, because they don’t want to or cannot afford to wait. Even the Labour party now favors privatization of healthcare in Britain.

In 2005 the Canadian Supreme court issued a ruling which stated, “The prohibition on obtaining private health insurance… is not constitutional where the public system fails to deliver reasonable services.” Private healthcare clinics are now opening in Canada at the rate of one per week.

Unfortunately, under a socialized system, your body and your life are no longer under your control.

Isn’t it amazing that some of the same people who criticize government ineptness – including Katrina, the many screw-ups in the war on terror, No Child Left Behind, and more – actually think the government would do a good job managing the nation’s healthcare?

Freedom, choice, and innovation are what have given us the highest quality healthcare in the world. We absolutely do need change, but the answer is less government intervention, not more. By encouraging consumer-driven solutions, competition, and price transparency, we can help avoid the healthcare disaster that government control would bring.

One big part of the solution that is already beginning is the adoption of Health Savings Accounts. Over five million Americans already have an HSA set up, and over five billion dollars is already invested in these special bank accounts.

People who have an HSA can set aside money to pay for future medical expenses, and get a tax deduction to do so. Because you must have a high-deductible health plan to contribute to an HSA, these plans encourage people to more carefully spend their healthcare dollars, since money they don’t spend stays in the HSA.

The result is that medical providers once again are competing for customers by lowering prices, and increasing quality and convenience. Already we are seeing plummeting prices on prescription drugs, and low-cost medical clinics spring up in Wal-Mart and other retail locations.

As more and more people obtain HSAs, we will not only see a benefit for the consumers, but we will also begin to see more people who take a proactive attitude when it comes to their health. A Health Savings Account owner who exercises and eats right will likely have a much larger balance in their account by the time they retire.

These changes will result in a healthier and wealthier group of retirees and a smaller burden on our tax system in the future.

Read the full article 0 Comments

Last Minute – Only 5 Days Left To Get Vietnam Visa Promotion. Apply Now!

29 March 2010 Categories: general

Welcome to Vietnam on the very occasions of Lunar New Year 2010 and romantic Valentine day 14th Febuary 2010. Have a good time in Vietnam on these special days.

Vietnamvisasupport.com offer 02 special promotion types for all clients have application for Vietnam visa online on these occasions of Vietnam Lunar New Year and Valentine day 2010

Promotion Details

Only citizens of certain countries can visit Vietnam without an Entry Visa (valid for visit within 30 days), specifically as follows:

- Not more than 30 days: for citizens of Thailand, Philippines, Malaysia, Singapore, Indonesia and Laos. – Not more than 15 days: for citizens of Japan, South Korea, Sweden, Norway, Denmark, Finland. – French citizens holding valid diplomatic passports are exempt from visa requirements when visiting Vietnam and are allowed to stay for up 3 months at one time or on several visits within six months since their first immigration dates. – Citizens of Chile holding valid diplomatic or official passports are exempt from needing entry, exit and transit visas in Vietnam’s territory and are allowed to stay for up 60 days on each visit.

Citizens from all other countries are required to get an Entry Visa before departure or a pre-approved Entry Visa (issued on arrival at Vietnams International Airports) supplied before arrival in Vietnam.

The whole Visa-to-Vietnam Application Process should be recommended to you as follows;

It is common that you obtain your Entry Visa by having a valid passport stamped prior to your departure by applying to the Vietnam Embassy and/or Consulate (in case there is a Consulate instead of Embassy) in your country. However, if your particular city does not have a Vietnamese Embassy, and you wish to avoid procedural delays (anywhere from 4 to 10 days) which sometimes happen with visa approvals at embassies outside Vietnam, vietnamvisasupport.com can make this requirement a fairly easy exercise. We provide a specialized form which you may copy and paste into a word document, fill out the required information and return to us by fax or email. We will then arrange to obtain the visa approval code service for you. Yet, you still subsequently have to get the official Vietnamese Stamp of with your passport to the Embassy or Consulate to get the Visa Stamp on your passport on the same day. You are now ready to go to Vietnam!

In case there is no Vietnam embassy or Consulate in your country, or you would like to make Vietnam part of a multi-destination trip, we recommend Visa upon Arrival as your best option.

What is a ‘Visa upon Arrival?’: this is probably the easiest way to obtain your visa without having to chase down embassies, consulates and the like prior to your trip. It is a valid alternative when applying for a tourist visa. The Entry Visa will be stamped on your passport as you pass through our Immigration Checkpoint. Though valid for thirty days, it can be extended once you enter Viet Nam. With this type of visa, you only can enter the country by air.

How to get a Visa upon Arrival: The service also facilitates customers at most in this case. We obtain what is called an Approval Letter for you from the Viet Nam Immigration Department. Then we will send you a copy by fax or email. Copies of the same document will be forwarded on your behalf to Vietnam Immigration Checkpoints at International Airports only. Thus when you arrive in Viet Nam, the Immigration officers will have those documents on hand and will be able to issue your Entry Visa expediently.

Read the full article 0 Comments

Developing International Strategic Capability : Wal-Mart Stores Inc & Seiyu Ltd

29 March 2010 Categories: general

Of Contents

Executive summary

Details of the acquisition

Introduction Wal-Mart

Introduction Seiyu

Wal-Mart’s expansion into foreign markets

M&A’s causes and effects

Corporate Strategic Analysis Part I

Environmental Analysis

Japanese retail landscape analysis

Industry analysis; Wal-Mart

Five forces analysis

Key Success Factors

Conclusions

Transitional SWOT Analysis

Financial Strategy II

General performance

Market reaction to the investment

Dividend policy analysis

Risk Analysis and Failure Prediction

Ratio analysis

Conclusions

Change Management Part III

Introduction

Planned and Emergent Approach

National cultures

Structural Changes

Leadership Changes

Conclusions

Final remarks

References

Executive Summary

The purpose of the this paper will be to investigate the acquisition of the minority stake holding of Seiyu Ltd by Wal-Mart Inc, while focusing on the question, which asks if it has generated wealth for current or future shareholders. In addition it will recommend if it is rational for Wal-Mart to continue with its investment as outlined in the deal terms.

There could be no one denying the fact that change has been always accelerating, until recently this has been slow enough to enable people to adapt either by making small occasional adjustments or accumulating the need to do so and passing it over to the next generation. In the past because change did not press people greatly, it did not receive much of their attention. Today it presses hard and therefore is attended to. Its current rate is so great that delays in responding to it can be very costly, even disastrous. Adaptation to current rapid changes requires frequent and large adjustments of what we do and how we do it. As the eminent student of management Peter Drucker (1968) put it, “managers must now manage discontinuities”. One of the unique characteristics of change brought to our attention by Schon (1971) is that as the rate of change increase, the complexity of the problems also increases the more complex these problems are, the more time it takes to solve them. The more the rate of change increases, the more the problems that face us change and the shorter is the life of the solutions we find to them. Therefore by the time we find solutions to many of the problems that face us, the problems have so changed that our solutions to them are no longer relevant or effective

One of the changes occurring in the business environment is M&A’s and their increasing rate brings out considerable difficulties and complexities never faced before. While there is a considerable research in the area it is fragmented, leaving gaps that need to be addressed. In the 1990’s the popularity of this type of strategic expansion increased tremendously ( Shimizu et al 2004), but the results do not correspond with their popularity, a recent study by KPMG found approximately that only 17% of cross-border acquisitions created shareholder value, while 53% destroyed it (Economist 1999). It is logical to assume that the principles for change outlined above apply readily for M&A’s framed as discontinued occurring changes. The fragmented nature of the academic research accompanying M&A’s across disciplines (strategic management, finance, human resource management, international business) suggests that further research and a more intergraded approach is required for solutions to be identified and applied therefore increase their effectiveness and success of them.

In this project such an intergraded approach has been adopted, viewing our acquisition through the lenses of strategic management, finance and change management we will try to accumulate evidence which will help us conclude in our original question.

Details of the acquisition

In 2003 Wal-Mart (WMT) acquired an additional 192.8m shares, equivalent to a 27.9% stake in Seiyu Ltd, Tokyo, Japan, an owner and operator of a chain of supermarkets, at a price of JPY270/share. The acquisition will increase the stake held by WMT from 6.1% to 34%. Under this partnership, it is proceeding towards the adoption of business know-how and improvement of financial structure. (Reuters 2006)

Introduction Wal-Mart

WMT Inc. is the largest retail company in the U.S. and has been ranked number one on the Fortune 500 Index by Fortune Magazine, and larger than any other retail chain in the world. It operates currently over 4,150 retail outlets world-wide. In addition, the company is the dominant retail store in Canada, Mexico, and the U.K. (www.walmart.com). The company is ranked as the second most admired company in the world by Fortune (www.fortune.com) WMT has four parts to their corporate strategy

1. Dominance in the Retail Market

2. Expansion in the U.S. and International Markets

3. Creation of Positive Brand and Company Recognition

4. Branch Out into New Sectors of Retail

WMT provides general merchandise: family apparel, health & beauty aids, household needs, electronics, fabrics, toys, crafts, lawn & garden, jewelry and shoes.(www.walmart.com).

WMT’s corporate management strategy is built on selling high quality and brand name products at the lowest price. In order to keep low prices, the company reduces costs by the use of advanced electronic technology and warehousing.  It negotiates also deals for merchandise directly with manufacturers, therefore eliminating the middleman.

Strategy, resources and history

After the end of the 2nd WW, the style of retailing in the US changed into discount merchandising.  It assumed the form of departmentalized retail business.  A discount retail store such as WMT can provide lower priced goods for consumers at lower prices by allowing for lower margins, while selling greater volume of goods.

The industry during the 70’s became highly competitive, but, at the same time the nation’s economy became weak due to inflation. WMT grew rapidly during the 80’s due to diversification which centered on small-towns first, and then expanded to large cities.  This transpired while other retailers centered on larger city centers.  However, as the economy faced a downturn, consumers required low price stores. In addition, as consumers became mobile, they moved to suburbs and small town and were willing to travel further to purchase low price products.

Through the 80’s, local chambers of commerce supported WMT due to the fact that they believed that the company helps a local economy by providing low prices and good quality products. Critics contend that the success of WMT damages the existing local independent traders.

Its core retail business can be divided into four retail divisions:

It should be noted that most WMT employees do not get paid “generous” wages.  They are part-time workers who are compensated the minimum wage.  The majority of employees are not entitled to any benefits, as it takes a part-time employee over five years to become eligible for benefits, profit-sharing, or other such compensation.  Therefore there is a high turnover rate among them, which implies most do not reach the requisite level of seniority.  In many cases the minimum wage is far below the poverty line.

Introduction Seiyu

Seiyu Group is a Japanese operator of supermarkets, department stores and shopping centers operating for the last 36 years. It is also the second-largest retailer in the world in terms of stores owned (400), but ranks lower by sales, with more than 34,000 employees it ranks 6th in the Japanese market. In addition to its Japanese operations, Seiyu also has department stores operating under its name in Singapore and Hong Kong. WMT from 2003 is Seiyu’s largest shareholder and is working closely with Seiyu to regain its focus on the customer and its core retail operations, as well as on its transition to a low-cost, low price operating structure. (www.YahooFinance.com )

New initiatives post investment

The investment by WMT scopes to increase Seiyu’s financial stability, and more importantly, to enable Seiyu to benefit from the superior services and sophisticated expertise of the world’s largest retail company. (Seiyu 2003 Annual Report)

For more than six months, Seiyu and WMT conducted surveys and analyses of the present situation at Seiyu and trends in the Japanese market. This information will enable Seiyu to incorporate the expertise of WMT, the world’s leading retailer, in areas such as:

Furthermore, in Aug 2003, Seiyu plans to introduce a store information system that generates highly efficient and accurate demand forecasts by releasing sales and inventory data to manufacturers and wholesalers. Taking into account the characteristics of the Japanese market and consumer trends, they continue this gradual, step-by-step transformation.

In Jan 2003, Seiyu underwent a structural reorganization in which eleven divisions were streamlined. In Mar, five new directors from WMT were appointed in the board. Under the new organization, the company is working to integrate the expertise of WMT towards becoming the “New Seiyu” in every aspect of their operations, including product lineup, store environment and customer relations. They have also begun “everyday low cost” cost-reduction efforts to offer “everyday low price” products. With the integration of WMT’s considerable know-how, these initiatives will try to uplift the company to WMT’s standards and create the so much sought added value to its shareholders. (Seiyu Annual Reports 2002-2005)

Wal-Mart’s expansion into foreign markets

WMT is expanding into the world marketplace.  The retailer already has approximately 400 European stores, mostly in the UK and Germany (dir.yahoo.com).

WMT is not off course the first retailer to try to enter Japan, but it is the first to try and work closely with an established Japanese company and transition itself into the market.  The retail market in Japan is weak but crowed. If WMT adapts fast, it will have a good chance of survival.  On the first day of the alliance, Seiyu’s stock shot up 21%, boding well for WMT’s entry (biz.yahoo.com). On the other hand. Seiyu’s executives have strongly resisted WMT’s no-nonsense, cost-cutting strategy, but that is not a surprise, and it is too early to predict this venture a failure. (The Economist 2004)

M & A’s causes and effects

Liberalization, deregulation and integration of the markets led to globalization and the growing interdependence of them. This internationalization of commercial activities led to an increasing proportion of the world’s labour force being engaged in activities linked to international trade. In parallel, M&A’s led to the rise of huge global and regional wholesalers and retailers. And yet consolidation had wider repercussions, with retail trade increasingly becoming international in scope as retailers from developed countries expanded in foreign countries, both developed and developing. (International Labour Organization, 2003)

Because national markets had become more saturated in many developed countries (US is considered a mature market) for various reasons, corporations were increasingly looking for new opportunities to expand outside their domestic markets.

Concentration in mature markets encouraged price-based competitive business strategies, whereby eliminated costs which were reinvested back into price-cuts. A price-oriented strategy such as this one, demanded that the sales base be enlarged, and, since this could rarely be accomplished through organic growth in mature markets, M&A’s became the only route to increased market share.- a fact that Wal-Mart in experiencing therefore striving to expand globally. (International Labour Organization, 2003)

Looking at our case study the following quotations capture the rationales behind Wall-Mart’s diversification strategy into Japan, Mike Duke, WMT’s vice-chairman, said, “Seiyu is a valuable addition to Wal-Mart and provides us with a significant presence in the world’s second-largest market. (www.Wal-Mart.com)

“To be known as a true global retailer, we must be in Japan, the world’s second-largest economy,” said Charles Holley, Chief Financial Officer of Wal-Mart International. (www.Wal-Mart.com)

Ed Kolodzieski which will take over the management of the new Japanese unit said “The company makes this investment because it sees a lot of long-term, bright possibility, from our perspective, there is an incredible opportunity. There’s clearly a lot of consumption in this country.” (www.news.bbc.co.uk)

The discussion above captures some of WMT’s strategic rationales behind the diversification and its long term expectations, but in the research conducted, there is no mention of any financial expectations or any quantification of benefits to illustrate enhancement of shareholder value. We do recognize that the cost of the deal is not substantial for a company of the size of WMT, but never the less a company is accountable to its shareholders at all times and adequate rationales and demonstration of added value to any decision should be thoroughly analyzed and reported.( Pike and Neal 2006)

Corporate Strategic Analysis

Environmental analysis

The first step of the analysis towards the answer to our main question will be the usage of the PEST framework (Grant 2005), the checklist below is a synthesis of current issues concerning the two companies wide environment, also considerable attention is given to the industries and their historical context. The influences considered will be depicted mainly from the Japanese and US macro-environment, although some of them can be considered of a global nature. The range of the factors is quite wide, so to attempt to analyze all of them is quite unproductive and undesirable. All of the influences considered will be tracing the implications along three dimensions, which they reside in the industry environment:

In addition, the analysis will provide critical insights into the threats and opportunities that two companies faced before and after the 2003 increase of the minority stockholding. Effectively this part will reveal actual and potential benefits that WMT derived by its strategic choice thus answering our original question.

Global PEST Framework-Environmental Scanning

 

Political

 

Economical

 

 

Social

 

Technological

The starting point of any industry analysis is what determines its level of profitability. The basic premise which underlies industry analysis is that the level of profitability is neither random nor the result of entirely industry specific influences- it is determined by the systematic influences of the industry’s structure. (Grant 2005)

Market Definition

The food retail industry consists of the total revenues generated through food sales from:

Market Analysis

The global food retail-industry has performed well over the past five years and is forecast to continue to expand at rates between 3% and 4%. The industry’s growth has mainly attributed to increased sales of luxury and premium items, such as organic food, despite the increasingly low cost of everyday items owing to significant pricing pressure due to high levels of strong competition. The global food retail industry generated total revenues of $2,928.4b in 2005, this representing a compound annual growth rate CAGR of 3.4% for the five-year period spanning 2001-2005.

The main profit source for the retail industry is the supermarkets segment, which has generated total revenues of $1,179.9b in 2005; equal to 40.3% of the overall market value. In contrast, the food-specialists industry was worth $392.1b, which represented 13.4% of the market value-share. The EU is the largest market in the food-retail industry, generating $1,102.3b in 2005, equal to 37.6% of the global industry’s value. Although, the Asia-Pacific market is only marginally smaller, generating $1,002.5b or 34.2% of the global food retail industry, and growing at a higher rate than the EU market, predominantly due to the rapid expansion of food retail in India and China.

Looking ahead, the industry is forecast to speed up its current performance, with a forecasted CAGR of 3.9% for the five-year period 2005-2010 expected to raise the industry to a value of $3,546.7b by the end of 2010. The rising trend of organic-food, allied to increasingly wealthy, time-poor consumers, purchasing premium ready-meals, is expected to be a key factor behind the global industry’s growth; this in addition to the rapid expansion of the emerging markets of Asia- Pacific.(Datamonitor food retail report 2006)

MARKET VALUE

The global food retail industry grew by 3.8% in 2005 to give a value of $2,928.4b. The CAGR of the industry in the period 2001-2005 was 3.4%.

MARKET SEGMENTATION I

Supermarkets account for 40.3% of the industry’s value. Food specialists, such as bakers and fishmongers, generate a further 13.4% of the industry’s revenues.

MARKET SEGMENTATION II

Europe generates 37.6% of the global industry’s revenues. Asia-Pacific accounts for a further 34.2% of the global industry’s value

COMPETITIVE LANDSCAPE

The global food retail sector is becoming increasingly polarized. However, discount retailers are also enjoying a high growth rates in the developed markets, a fact soon to be true for the developing regions of Asia-Pacific, as several supermarket chains pursue aggressive inorganic expansion (see Wal-Mart, Carrefour). Nevertheless, market players still face significant cost pressures. Crude oil prices continue to deduct from margins for food retailers, increasing the costs of energy, transportation and packaging. Disposable income of consumers has also been affected by the rise in the price of gasoline, impacting revenue streams and contracting consumer spending.

Online virtual supermarkets make-up a small portion of the retail landscape. Although the trend is rising, this concept of shopping is still in the process of development. All of the major grocery retailers are developing or have developed web-shopping platforms to attain market share in this expanding sector. In the US, online sales of food amounted to $2.4 billion in 2004, and are expected to reach $6.5b by 2008 equivalent to an annual growth rate of 42%, online shopping is the fastest growing segment in the food retail sector.( Datamonitor Food Retail Report 2005)

The global obesity levels are raising and a reinvigorated restaurant market combine to impact negatively upon the volume of food sales. Increasingly companies are therefore diversifying into non-food retail, and offering services such as credit cards and insurance.

Japanese retail landscape analysis

Japan has the 2nd largest economy in the world, and retails sales are more then $1t a year, second only to the U.S. Further, per capita household consumption expenditure and retail sales are among the highest in the world, and the Japanese market is one that is very attractive to foreign retailers. Further as the Asia–Pacific continues to grow as an astonishing pace and economic integration in the region continues to increase, Japan possesses all the qualities required in international business to become a hub in Asia.

Given the vitalization of economic activities, the countries and regions of East-Asia, particularly urban areas, are increasingly coming to share purchasing preferences and lifestyles requirements that are becoming more standardized. Consumer goods, clothing and cosmetics tend to spread throughout East-Asia after first becoming popular in Japan. Japan is therefore an important hub for marketing activities for companies scoping to enter the East Asian market additionally the country is very stable in social terms and its geographic proximity to East Asian countries makes it an excellent choice for locating regional headquarters in East Asia. (JETRO review 2005).

In the 80’s, East-Asia’s share of global GDP stood an 16%. That figure now stands at nearly 30% due to economic growth of East-Asian countries with Japan continuing to have a strong presence.

Although, when looking at the recent economic and consumption situation, it can be seen that in the 90’s after that collapse of the bubble, in addition to stagnant consumption, consumer prices have dropped, and from a peak of 148t yen in 1997, retail sales fallen. The annual sales for the retail industry were135t yen in 2002, and a significant drop of 6.1% from the figures in the last survey (1999).

Source: Ministry of Economy, Trade and Industry, Census of Commerce, individual years

Competition

An eminent characteristic of the market is the fact that a large number of very small-scale retailers exist, and a result of this, there has been little consolidation of the market by leading retailers, when compared with the U.S. and U.K.

There are several variables that contributed to this: the fast growth of the 1980’s increased the market size, and ensured ample market opportunities for even small retailers that allowed them to remain in business:

However, from 1991-2002, supermarkets and home centers have been increasing their share in the market, along with corporations that have opened chains of convenience stores and drugstores, and the composition of sales by business type has been changing dramatically. Further, consolidation into large-scale retailers is at hand, and sales of large-scale retailers have increased dramatically as well, partly as a result of M&A’s.

On the other hand, the share of small- and medium-scale retailers in total sales is decreasing rapidly. (Ministry of Economy, Trade and Industry, Census of Commerce)

Share of the Top 3 Retailers in National Retail Markets (in Each Country)

Supply side

Changes are also evident in the wholesale industry. Until recently, one of the main characteristics of the Japanese distribution structure was the extended number of wholesalers, and their numerous levels. This structural characteristic occurred due to the large number of small-scale stores to supply to, therefore primary wholesalers were not able to cover the whole market sufficiently, resulting in a secondary layer of wholesalers forming. This web of powerful wholesalers, distributors contribute to the high price of goods in Japan; each level of distribution requires a cut of the total price of the product.  However, the decline of smaller stores, has forced many small- and medium-scale wholesalers to leave the business. (Ministry of Economy, Trade and Industry, Census of Commerce)

Another crucial point to be mentioned is the logistics infrastructure which is one of the best in the world facilitating movement of goods and people at all categories (highways, railways, ports, airports).

Japan’s national labour market has abundant highly-skilled human resources. In addition the increased labour market liquidity is facilitating the recruitment of highly qualified staff.

Productivity is increasing each year on a total of 60 million people and it has one of the highest rates of university attendance among developed countries. Talented highly educated human resources are available in abundance. Also in general Japan’s labour management relations are very positive, allowing business to operate smoothly

Byers Side

Starting from the 90’s, household consumption has been depressed. As household income continues to fail to raise, the burden of children’s education expenses, rent or house loans, and medical fees continue to rise, and the level of free income available to each household is decreasing. This environment is encouraging consumers’ desire for low-price goods, and has resulted in the intensification of retail prices wars. The trend effectively has set the scene for Western-style mass discount retailers to enter the market.

Although many households are feeling the pinch in terms of income, the average savings per household is over 12m ($112,000) yen, and while buying power at present is at low levels due to the depression, it must be seen that the average household has large potential buying power. A trend can be seen in which households are reducing expenditure as a whole, and by focusing their disposable income on certain items, are able to buy more expensive products.

Characteristic of Japanese Consumption

A characteristic which defines Japanese consumers is that they are very particular in regards to quality. For this reason, the quality of fresh foods has a large impact on the reputation of retail stores. Differentiation between consumer preferences is also exhibited regionally, and types of fish and vegetables preferred by consumers can differ greatly. Consumers will tend to look for a place to do their shopping where they can get good fresh foods such as fish and vegetables, and for this reasons regional supermarket chains exist around the country. Although amongst younger consumers, the tendency is buying in bulk, and there is a trend for fresh produce to be bought less often. However, the tendency for consumers to buy small amounts of products often in order to get fresh products remains high.

On the other hand, the increasing rate of female participation in the workforce is altering purchase patterns. The percentage of households preparing meals on week-days is steadily decreasing, and instead, there are an increasing number of people that buy dinner at supermarkets or department stores. For items other than fresh foods as well, Japanese are particular in regards to quality, and products that are low priced although of dubious quality do not easily gain acceptance in the market.

Recognition of brand names is especially high amongst consumers especially those of manufacturers. With few exceptions, there has been little market penetration observed by private brands backed by retailers. (Datamonitor Food Retail Report 2004)

Entry barriers

As the Japanese corporate culture becomes more similar to that of the EU and the US (JETRO Review 2005), Japanese corporations are less inflexible than before to redundancies and the sale of operations. In response to economic globalization and other factors, Japan has is progressing reforms of major elements of its economic and legal framework. The stock cross-holding structure, which had impeded M&A’s, has disintegrated as well. The Commercial Code revision in 2006 will make it easier for foreign companies to acquire Japanese firms through equity-swaps.

Further, the adoption of new accounting standards based on international accounting standards makes it easier to make comparisons between companies in Japan and parent companies overseas. Other issues concerning costs of doing business in Japan are:

Real estate prices

Communications:

Labour and interest rates:

Logistics costs and tax rates:

Finally some indicators for foreign direct investment and the average return on assets for foreign affiliates

The impression given following the above data is that Japan’s environment it’s changing rapidly to accommodate economic development and foreign investment. In the opinion of this writer, Wal-Mart has thoroughly taking into consideration these factors before entering Japan and realized that the existing infrastructure and the restructuring can provide opportunities to be taking advantage off.

Although the above data build a positive picture, buyouts of well-managed Japanese companies could remain difficult in light of past experiences with failed takeover bids.

ote: Figures in brackets are the number of firms that have left the market

Source: Prepared by Saison Research Institute based on Nihon Keizai Shimbun, Inc., “The Age of Global Retailer: To and From Asia,” 2001 by Ross Davis and Toshiyuki Yahagi

Many of the foreign retailers that entered the Japanese market in the 1970s and 1980s have long since left the market. Background reasons for leaving the market include:

The conditions have altered dramatically from the early 90s. A major issue was that it was pointed out by the US-Japan -Structural Impediments Initiative- in 1989 that Japanese distribution systems and complex trade practices as well as store opening regulations under the Large-Scale Retail Stores Law, were acting as non-tariff barriers to the Japanese market, and this in turn resulted in the Large-Scale Retail Stores Law being reformed. Further, improvements in trade practices particular to Japan such as rebates and recommended retail prices, and the fall of retail prices as the bubble burst both contributed to creating an environment much more conducive for foreign retailers to enter.

The late 90’s saw a marked increase in global general retailers specializing in foods entering the market. This began with Costco in 1998, and was followed by Carrefour, Metro, Wal-Mart and Tesco. All of them firms have been in the Japanese market for a short period of time, and there are issues of their business that are not yet proceeding as planned, but it can be expected that the market entry of these firms that will have a large effect on existing trade practices and manufacturers’ distribution systems. Also, recently, large-scale retailers have continued to fail, and the current environment, with low stock prices, is one that is conducive to corporate takeovers. (Wal-Mart; Case Study)

Industry analysis Wal-Mart

We now have a good understanding of our firms’ resources and capabilities (see also financial analysis), the industry environment and the national environment the next part will use the analysis to explore Wal-Mart’s sources of competitive advantage and how these can be applied to the Japanese market. The strategic fit if it exists will provide evidence towards our main question.

Firm Resources and capabilities

Financial resources

Physical resources Reputation

Functional capabilities

General management capabilities

The industry Environment

Key success factors

The national environment

National resources and capabilities

Domestic market conditions

Government policies

Related and supporting industries

Competitive advantage

Source (Grant 2005)

In order to determine whether or not Wal-Mart maintains sustainable competitive advantages within the retail industry, it was necessary to conduct a five forces analysis (Porter 1987).

Competitive advantage originates from two sources; cost advantage where products are virtually similar and product differentiation the exploitation of these create value for the shareholders (Pike and Neal 2006). The strength of the five sources of competitive pressures will be determined by a number a key structural variables The objective is to build upon an understanding of the industry’s competitive forces in order to plan effective strategies and develop competitive advantage over the organization’s rivals and more specifically within the Japanese environment which we have just outlined above, the potential transfer of competitive advantages implies that Wal-Mart will be in a position to add value in its operations and ultimately increase shareholders wealth.

 

Wal-Mart Competitive Analysis: Five Forces

WMT is operating in the retail industry as the dominant low-cost retailer. WMT’s strategy is structured around its philosophy on pricing of providing EDLP. WMT’s broad variety of merchandise that provides one-stop shopping and high in-stock levels provide confidence to customers that WMT will have what they need, and its long operating hours which allows customers to shop at their convenience.

Barriers To Entry

Immediate BTEs are relatively low since:

Although, when a WMT store opens in vicinity, smaller proprietary retail establishments are often driven out of business, because WMT has the ability to command prices below the long-run average operating cost of a smaller proprietary retailer.  WMT is able to do this because, as the largest retailer in the world, its long-run average operating cost is much lower due to economies of scale it realizes.

Supplier Power

 

Supplier power for WMT is fairly nonexistent. As the largest retailer in the world, it maintains a tremendous amount of buyer power to dictate volume discounts from suppliers.  In many cases, WMT’s business represents a large volume of any one supplier’s business, further enhancing WMT’s ability to demand discounts from its suppliers.

Supplier power from a human capital standpoint is also very low since most positions within WMT can be classified as unskilled labor positions.  Furthermore, WMT does not cater to labor unions and no union is represented in WMT’s business.

WMT avoids distribution bottlenecks by operating its own distribution facilities.  WMT is well known for its proprietary “pull” inventory management system which allows it to bypass inventory build-up and shortages, the system can help mitigate as well any supplier-power.

Buyer Power

The costumer maintains the ultimate buyer power for WMT.  WMT’s pricing philosophy is to provide EDLP to consistently attract consumers who trust WMT will provide them with the lowest prices available and additionally avoid erratic price changes due to promotional activity.  By being the most consistent and lowest cost retailer in the market, WMT business strategy appeals to the end consumer.

Substitutes

A major substitute for shopping at retail stores is online shopping.  Trends are showing that online shopping is growing rapidly year on year.  WMT does provide online shopping on www.walmart.com but the threat of online shopping cannibalizing sales has not been a significant issue at this point.

Competition

Competition is intensive within the industry as evidenced by tight margins:

Ave. Gross Margin (Retail Industry/Market: 26.5% vs. 48.3%);

Ave. Operating Margin (Retail Industry/Market: 8.5% vs. 12.6%);

Ave. Net Margin (Retail Industry/Market: 3.4% vs. 7.0%).

Source: Reuters 2006

WMT competes within various different retail sub-industries: discount, department, drug, variety and specialty stores and supermarkets, many of which are national and international operations. WMT also compete with retailers for new store sites. In 2005, the WMT’s segment ranked first, based on net sales, among all retail department store chains and among all discount department store chains.

Following on Kenichi Ohmae (1983) reasoning we will try to summarize the key factors of success (KSF) within the industry, deriving from our external and internal analysis. The matching up of the external environment with the resources of the business effectively reveals the (KSF) within the market.

8.0Key Factors of Success (KSF) within the Industry

 

Customers

 

Competition

Corporation

 

Conclusions

Based on lowest-cost and the one-stop-shop business model WMT maintains a strong, sustainable competitive advantage in a highly competitive industry.  WMT’s realizes many cost advantages through its extremely high buyer power which is generated by its sheer size. WMT’s business model works with the end consumers’ demand for consistent, low-cost retail items and helps to diminish buyer power.  Meanwhile, WMT is constantly able to eliminate competition though setting low prices and subsequently driving competition out of business.

SWOT Analysis

So does the link exist between Wal-Mart and its external environment in other words a strategic fit? Grant (2005) holds that for a strategy to be successful it must be consistent with the characteristics of the firm’s external environment and with its characteristics of the firm’s internal environment and-its goals and values, resources and capabilities and structure and systems (Lynch 2005). We can establish this by bringing together our knowledge of the internal characteristics of the two companies, PEST analysis and industry analysis to derive conclusions on our original question.

Strengths

Weaknesses

Opportunities

Threats

Strengths

Reputation as a global company

WMT has a truly global presence, measuring its self as the largest company in the world. It expects to open over one new store every day into 2004 its presence continues to grow internationally with about 1,300 locations in Mexico, Canada the UK, Germany, Asia and S. America, in addition 400 Seiyu stores in Japan. Further its reputation can effectively influence political and economical institutions to its advantage thus creating further opportunities for growth.   (Datamonitor, February 2006)

Strong management and employee development program.

WMT management structure has been consistently strong and effective, keeping the company moving steadily in the right direction. WMT has programs designed to identify high-potential individuals and develop them into company assets. A good percentage of employees began their time with WMT as hourly employees. The work force is also not represented by a union. This allows WMT more flexibility on work productivity rulings, and is not threaten by strike actions.

Excellent logistics system

WMT has a superior logistics system that continues to deliver exceptional performance. In the US, merchandise is moved from about 85 WMT owned distribution centers. With this brings a very effective global sourcing advantage. This provides a competitive advantage, since WMT can gain cost advantage by sourcing from the cheapest location. Having in mind the suppliers’ infrastructure operating in Japan the above strength can provide the basis for cost efficiencies increased buying power and finally competitive advantage against local competition.

Global procurement

WMT is has recently structured its business with global procurement capabilities. It began to seize opportunities a few years ago, and is moving ahead rapidly now. Due to its size domestically, and because it sells many of the same commodities in various countries, WMT realizes economies of scale when it purchases goods. WMT management believes that global procurement would add meaningfully to gross margins for a period of about five years. Again the strength can translate into cost advantages and differentiation of its products against local competition, baring in mind again the nature of Japanese consumers, being increasingly price sensitive, the low prices which Wal-Mart can obtain will contribute to its success.

Aggressive growth strategy and financial prowess

Despite its clear leadership, the growth of WMT shows little sign of subsiding. In 2003, the company allocated around $11b on capital projects, adding about 48m square feet of retail space. At the end of 2003 WMT required 4,000 Super Centers to meet increasing customer demand. SuperCenters have propelled WMT to become the nation’s largest food retailer. These type of stores attract consumers from a wide radius, including those from several neighboring WMT discount stores. It is logical to assume that WMT will not sit waiting for results only from Seiyu and it can potentially try further acquisitions as rumors suggest. In addition the laws, concerning super-stores which are the main vehicle for growth in the US market, are being gradually relaxed therefore lowering entry barriers thus allowing the company to play to its strengths.

Weaknesses

Insufficient International exposure compared to main competitors

For such a massive corporation in both market capital and number of operating units, the company still holds a relatively low international presence. WMT has currently has a presence in eleven countries around the world and it is well known, WMT’s operations in three countries – the Canada, UK and Mexico – make up more than 90% of its international business and effectively all of its international revenues. So, though seemingly a vastly “global” operation, the bulk of WMT’s revenues still come from N. America and the UK.

Carrefour – 31 countries.

Ahold – 26 countries.

Metro Group – 26 countries.

Ito-Yokado – 13 countries.

Tesco – 13 countries.

Wal-Mart – 11 countries.

Kroger – 1 country.

Target – 1 country.

Albertsons – 1 country

Kmart – 1 country.

Source :M+M Planet Retail

High employee turnover

WMT derives competitive advantage from its inventory system and supplier relationships, which keep its costs – and prices – low. It pays at the bottom end of the compensation scale and experiences high turnover of its nonunion workforce.

On the other hand Japan has a vast supply of well-rounded personnel but labor costs are also comparatively higher than other countries a fact that can create problems having in mind that a source of competitive advantage for the company are the low wages it pays. Accordingly, the fact that labor costs increase in step with the age of employees is a big issue. Further, it is quite easy to find capable and well-educated housewives for part-time work.

Within Seiyu, over seventy percent of employees are part-timers. Seiyu is adopting Wal-Mart’s shipping and display methods to raise labor productivity, as well as its approach to distribution, logistics, and supplier relationships to boost competitive advantage (Troy 2003).

Reputation

Although mentioned above as a strength community relations’ problems are bound to exist with a corporation the size of WMT. Not a big surprise, WMT has developed a long list of critics, including unions, human rights organizations, religious groups, environmental activists, community organizations, small business groups, academics, children’s rights groups, and even institutional investors. These groups have criticized the company’s illegal union-busting tactics, its many violations of overtime laws, its abuse of child labor, its exploitation of immigrant workers, its gender discrimination, the horrific labor conditions at its suppliers’ factories, and its environmental degradation. This is a worrying aspect which within the Japanese environment can have adverse reactions which could lead strong opposition in its operations.

Opportunities

 

Second largest economy in the world

Japan’s attractiveness consists of being the second largest economy in the world with the second higher retail sales second only to the US in addition its market it’s growing at a faster rate than the EU market. Discount retailers are enjoying a boom in the developed markets a fact soon to be true in the developing regions of the Asia-Pacific. Wal-Mart has successfully entered the Japanese market with a low risk investment and its waiting for consumption rates to bounce back as its restructures Seiyu to its strengths and at the same time learning about its new market. Wal-Mart’s strategy perspective is to enter markets where they can win so targeting other industries that are fragmented, do high sales volume, with inelastic price and less efficient supply chains. Japan’s food retail and mass merchandize fulfills all of the above criteria.

Un-consolidated market

The structure of the market consists of the presence of very small retailers when compared to the US and other developed markets, a trend that has been assisted by the fresh produce buying culture and legislation such as the Large-Scale stores which made quite difficult for large retailers to open up greater size facilities due to environmental and competition reasons. Wal-Mart can effectively take advantage of the lack of concentration and raise the pressure for everyone in the market increasing competition therefore increasing its probability of obtaining larger market share.

De-regulation

The abolition and deregulation of the legislation along side changes in the preferences and structure of consumers are creating opportunities which Wal-Mart is taking advantage by opening its first super center in Numazu, which the retailer hopes to be a model for stores across the archipelagos. With the economy finally bouncing back Wal-Mart management is convinced that it can capture a big slice of Japan’s $1, 3t retail market.

Asia-pacific region

The analysis above shows clearly that 34,2% of the global revenues within the food retail industry is generated within the Asia-Pacific region and the projections show that the trend will continue to increase. In addition Japan is a trend setter in the wider region and model for a lot of countries to follow the presence of Wal-Mart in the region can effectively be translated into various benefits such as; establishment of its brand for the entire region, learning lessons from the Japanese market and effectively the entire region, which can be transferred into its other markets, increased opportunities for collaboration with other prospects. In conclusion if any company wanted to establish a presence in the region and scope for a long term presence and development, it could not find a better place than Japan.

Threats

 

Consumer preferences

Compared with other countries, Japanese consumers tend to pay more attention to details such as the quality of products, stores and service, as well as design, rather than focusing solely on price. They tend to demand perfect products, and this can result in mounting costs for the required quality management, Japanese consumers can be not pleased without paying attention to quality. However, depending on the product or industry, there are cases where low prices are focused on more than quality and design, and when entering the market, full and detailed market research can not be forgone. WMT attention does not focus on design or quality sometimes it concentrates on the basics and low prices and this is in its core business model. On the other hand economic depression and changing consumer preferences can help the company make up on this issue. Localized preferences is also an issue where consumers have quite distinct preferences across Japan something that WMT up to this moment cannot accommodate successfully having in mind its business model of standardization of products and services.

Weak Economy

Although the Japanese economy is beginning to show slight recovery, consumer spending is still cautious and the confidence level is low. Stagnant consumption has brought retail sales from a peak in 1997 of 148t Yen to 135t in 2002 a significant change of 6,1%. The weak economy has induced low stock prices thus creating an environment where purchases of other companies and foreign entry into the market are easy – a condition which WMT took advantage off with its investment in Seiyu. On the other hand the performance of Seiyu over the last 5 years is a disappointment to current stakeholders and part of the explanation is the general economic conditions.

Supply network

The supply regime in Japan which is supposed to be one of the most complicated and toughest in the world, with multiple layers of wholesalers detracts from retailers profit margins. The condition has been proliferated by the large presence of small scale retailers. With further consolidation of the industry, deregulation and globalization, the supply network is getting smaller and less powerful therefore opportunities for the retailers to increase their dominance increases. WMT with its core capabilities in global procurement, distribution, buying power and information systems infrastructure is effectively trying to bypass or change the existing power balance thus sustain competitive advantage against competitors and even restructure the market further in terms of the existing complex trade practices.

Corporate failures

Although there is a lot of progress in entry conditions and structural reforms in the Japanese market, it remains a challenge and a threat for everyone wishing to break trough and establish a long term presence. Taken as s paradigm the main reasons for failure outlined above and contrast them against WMT approach we can come to some conclusions.

WMT entered the market very cautiously while phasing its stake in Seiyu, illustrating the need for a careful consideration of the variables surrounding the market at the same time it’s reducing its investment risks and buying time to establish how several environmental forces are going to evolve, such as consumption patterns and various regulations mentioned above. WMT effectively is taking the long-term view in its investment, having secured additional investment injections to raise its stake progressively and worth mentioning in predetermined prices. In the meantime it’s learning, and prepares for the turnaround of the economy and other conditions to become more favorably.

Corporate culture

Again contrasting against the main failure reasons stated above, WMT has chosen its vehicle for this venture to be Seiyu, a 37th year old retailer 6th largest in the industry, which implies a good knowledge of the market, its practices and established relationships with various stakeholders. In addition an important cultural characteristic which WMT seems to be taken into account is that business relationships in Japan are not based on the profitability of one deal but on securing advantage for both parties from a much longer point of view. Other evidence of acting with considerable care on cultural sensitivities is the fact that Seiyu’s executive board retains a majority of its original members which means WMT is paying attention to effective management structures, off course other rationales exist such as existing know-how and relationships which these members hold with the wider community and are considered assets within the Japanese retail business environment.

Strengths

Reputation as a global company

WMT has a truly global presence, measuring its self as the largest company in the world. It expects to open over one new store every day into 2004 its presence continues to grow internationally with about 1,300 locations in Mexico, Canada the UK, Germany, Asia and S. America, in addition 400 Seiyu stores in Japan. Further its reputation can effectively influence political and economical institutions to its advantage thus creating further opportunities for growth.   (Datamonitor, February 2006)

Strong management and employee development program.

WMT management structure has been consistently strong and effective, keeping the company moving steadily in the right direction. WMT has programs designed to identify high-potential individuals and develop them into company assets. A good percentage of employees began their time with WMT as hourly employees. The work force is also not represented by a union. This allows WMT more flexibility on work productivity rulings, and is not threaten by strike actions.

Excellent logistics system

WMT has a superior logistics system that continues to deliver exceptional performance. In the US, merchandise is moved from about 85 WMT owned distribution centers. With this brings a very effective global sourcing advantage. This provides a competitive advantage, since WMT can gain cost advantage by sourcing from the cheapest location. Having in mind the suppliers’ infrastructure operating in Japan the above strength can provide the basis for cost efficiencies increased buying power and finally competitive advan

 

Global procurement

 

WMT is has recently structured its business with global procurement capabilities. It began to seize opportunities a few years ago, and is moving ahead rapidly now. Due to its size domestically, and because it sells many of the same commodities in various countries, WMT realizes economies of scale when it purchases goods. WMT management believes that global procurement would add meaningfully to gross margins for a period of about five years. Again the strength can translate into cost advantages and differentiation of its products against local competition, baring in mind again the nature of Japanese consumers, being increasingly price sensitive, the low prices which Wal-Mart can obtain will contribute to its success.

 

Aggressive growth strategy and financial prowess

 

Despite its clear leadership, the growth of WMT shows little sign of subsiding. In 2003, the company allocated around $11b on capital projects, adding about 48m square feet of retail space. At the end of 2003 WMT required 4,000 Super Centers to meet increasing customer demand. SuperCenters have propelled WMT to become the nation’s largest food retailer. These type of stores attract consumers from a wide radius, including those from several neighboring WMT discount stores. It is logical to assume that WMT will not sit waiting for results only from Seiyu and it can potentially try further acquisitions as rumors suggest. In addition the laws, concerning super-stores which are the main vehicle for growth in the US market, are being gradually relaxed therefore lowering entry barriers thus allowing the company to play to its strengths.   

 

Weaknesses

 

Insufficient International exposure compared to main competitors

For such a massive corporation in both market capital and number of operating units, the company still holds a relatively low international presence. WMT has currently has a presence in eleven countries around the world and it is well known, WMT’s operations in three countries – the Canada, UK and Mexico – make up more than 90% of its international business and effectively all of its international revenues. So, though seemingly a vastly “global” operation, the bulk of WMT’s revenues still come from N. America and the UK.

Carrefour – 31 countries.

Ahold – 26 countries.

Metro Group – 26 countries.

 Ito-Yokado – 13 countries.

Tesco – 13 countries.

Wal-Mart – 11 countries.

Kroger – 1 country.

Target – 1 country.

Albertsons – 1 country

Kmart – 1 country. 

Source :M+M Planet Retail

 

 

 

 

 

 

 

 

 

 

 

 

 

 

High employee turnover

 

WMT derives competitive advantage from its inventory system and supplier relationships, which keep its costs – and prices – low. It pays at the bottom end of the compensation scale and experiences high turnover of its nonunion workforce.

 

On the other hand Japan has a vast supply of well-rounded personnel but labor costs are also comparatively higher than other countries a fact that can create problems having in mind that a source of competitive advantage for the company are the low wages it pays. Accordingly, the fact that labor costs increase in step with the age of employees is a big issue. Further, it is quite easy to find capable and well-educated housewives for part-time work.

 

Within Seiyu, over seventy percent of employees are part-timers. Seiyu is adopting Wal-Mart’s shipping and display methods to raise labor productivity, as well as its approach to distribution, logistics, and supplier relationships to boost competitive advantage (Troy 2003).

 

Reputation

 

Although mentioned above as a strength community relations’ problems are bound to exist with a corporation the size of WMT. Not a big surprise, WMT has developed a long list of critics, including unions, human rights organizations, religious groups, environmental activists, community organizations, small business groups, academics, children’s rights groups, and even institutional investors. These groups have criticized the company’s illegal union-busting tactics, its many violations of overtime laws, its abuse of child labor, its exploitation of immigrant workers, its gender discrimination, the horrific labor conditions at its suppliers’ factories, and its environmental degradation. This is a worrying aspect which within the Japanese environment can have adverse reactions which could lead strong opposition in its operations.

 

Opportunities

 

Second largest economy in the world

 

Japan’s attractiveness consists of being the second largest economy in the world with the second higher retail sales second only to the US in addition its market it’s growing at a faster rate than the EU market. Discount retailers are enjoying a boom in the developed markets a fact soon to be true in the developing regions of the Asia-Pacific. Wal-Mart has successfully entered the Japanese market with a low risk investment and its waiting for consumption rates to bounce back as its restructures Seiyu to its strengths and at the same time learning about its new market. Wal-Mart’s strategy perspective is to enter markets where they can win so targeting other industries that are fragmented, do high sales volume, with inelastic price and less efficient supply chains. Japan’s food retail and mass merchandize fulfills all of the above criteria.

 

 

Un-consolidated market

 

The structure of the market consists of the presence of very small retailers when compared to the US and other developed markets, a trend that has been assisted by the fresh produce buying culture and legislation such as the Large-Scale stores which made quite difficult for large retailers to open up greater size facilities due to environmental and competition reasons. Wal-Mart can effectively take advantage of the lack of concentration and raise the pressure for everyone in the market increasing competition therefore increasing its probability of obtaining larger market share.

 

De-regulation

 

The abolition and deregulation of the legislation along side changes in the preferences and structure of consumers are creating opportunities which Wal-Mart is taking advantage by opening its first super center in Numazu, which the retailer hopes to be a model for stores across the archipelagos. With the economy finally bouncing back Wal-Mart management is convinced that it can capture a big slice of Japan’s $1, 3t retail market.

 

Asia-pacific region

 

The analysis above shows clearly that 34,2% of the global revenues within the food retail industry is generated within the Asia-Pacific region and t

Read the full article 0 Comments

Halloween Costumes For Your Pets

29 March 2010 Categories: general

While many adults, teenagers and children love to dress themselves during Halloween, there are many pet owners who dress their pets with costumes as well during this time. The market is filled with many types of pet clothing and costumes for events and Halloween is one of them. Basically you can find many good choices at your local pet store, at costume stores and even on online shops as well. Select Halloween pet costumes that are non-flammable and you should be extra careful in dressing up your beloved pet.
It is important that the costumes are light and comfortable for them to wear. It shouldn’t be too tight for it might affect the blood flow on certain areas. It should be loose enough to easily remove the costumes from your pets and it shouldn’t bother them in any way at all. It is best to let your pets test the costume several days prior to Halloween to make them feel at ease while wearing it. It is important that you watch your pet especially when in costume for there are certain pets that have the tendency to chew on these and the costume might contain buttons and such other things that your pet might accidentally swallow which can choke them. Do not give your pets candy most especially chocolate that you may get from trick or treating. These are not suitable for pets at all.
It is best to keep flammable items like pumpkins and candles away from your pets during Halloween. Cats most especially get to be very curious with things and they might accidentally burn themselves or knock these things off that can definitely cause serious problems.
Most pet owners know that cats hate to be dressed up but dogs are more open to it. If your pets are resistant to wearing costumes then it is best that you do not force them at all. You could just end up with a tattered costume since these pets won’t stop at chewing or tugging at them until it is removed from their bodies.
There are many Halloween costumes for pet owners to choose from simple t-shirts, bandanas, capes, vests, hats and even complete cute adorable costumes. Choose one which will be more comfortable for your pet or one which it prefers to use. Those in light fabrics as well can keep them cool.
Dressing up your pets can be very challenging but the reward of seeing them so adoringly clad in cute costumes can definitely bring a smile to your face and to other people.

Read the full article 0 Comments

Business Cards: Expressing your Professional Identity

29 March 2010 Categories: general

Business cards are our identify cards holding most of our personal and professional information on them including the phone number, address, company logo or professional, email ID, account number or even photograph. With business cards people find easy to contact and know you, right? This world is a modern world, where a piece of paper expresses your identity and nature. While when we talk about some business cards, we can’t forget Vertical Thinking- master manufacturer and designer of printing business cards in Canada and business cards in Toronto.With low price and high quality you can shop or order for your business cards Vancouver, with Vertical thinking. From business cards, color flyers, broachers, letter heads, presentation folders, post carders, envelopes to hangers, vertical thinking is the only quality satisfying company in the entire Canada.Business cards in Canada, Toronto and Vancouver are supplied by Vertical thinking with quality and design that makes customer happy and regular. These cards come with following specialties:-•    High quality, thick and Glossy business cards•    Environment friendly business cards•    100% satisfying business cards or Money return!•    Your own design can be printed on the cards•    Professional company designs in just $49•    Full bleed printed business cards•    Business cards from variety of paper and stock options•    Offset business cards printing peculiarityShipping facility is available from anywhere in Canada by Vertical thinking and its team. For printing your business cards in Vancouver or Toronto covering entire Canada, you can just email or call on 1 888 587 2383, Vertical thinking returns quickly to emails and calls. For any more questions also you can log on to company’s website or just send an email along with all queries.This company will make you observe real difference in quality and uniqueness of business cards in Canada comparing to all other printing companies. From paper quality to design, vertical thinking takes each breath of your heart on pause! They have a professional, qualified team consisting of best designer and logo promoters. Service is so intelligent and eligible that any small or big business can share their order and shipping order with Vertical thinking.I have also heard that, you can get some free samples by placing an order on their website. Hurry up and change your paper carrying identity into a good environment friendly card that speaks your personality & professionalism make over.

Read the full article 0 Comments

Exercising To Stay Fit

28 March 2010 Categories: general

Exercising is one of the best ways that people choose to stay fit and they make it a point to do some form of exercise everyday. They think that it is a good way to stay healthy and there are many people who think that they are right. Exercising is a great way to start the day and many people include vitamins and minerals to ensure their health is afforded optimum energy levels to exercise.
When people eat the right things that nourish and nurture the body, and incorporate a daily regimen of rest and exercise, they are on their way to having a long and healthy life. Exercise will make the body strong and allow people to enjoy activities that they have never tried before. The body will have more energy and vigor and people will delight in the new opportunities that are available to them.
People that fail to exercise on a daily basis might feel slow and lack the energy to perform simple things like making a bed or cleaning their homes. When exercise is introduced into their daily lives, the entire family will take notice and put a greater value on exercise in their lives. Exercising to stay fit makes sense and it can also help save some lives.
Some people are prone to staying at home and watching television all day. They lack the energy to get interested in life and sometimes they feel life is passing them by while they do nothing about it. Simple walks along their street will make a great difference in their lives and it may be up to friends to get these people back into the swing of life. Their friends could just show up and grab their friend up to go for a short walk. Knowing that people care is one of the best ways for people to get interested in life again.
People with health problems are still able to do some forms of exercise. These people want to feel better and they make the effort every day to watch their diet and exercise by doing simple tasks like raising a leg a few times or holding a phonebook in their hands for a short while. After a while, that phonebook will not seem so heavy and they find that they can raise their leg a bit higher with each try.
All forms of exercise are worthwhile and many people who want to stay fit and lead productive lives would not consider starting their day without some form of exercise. They might get on a treadmill at home and run a mile or two before they dress for work, and by the time they reach work they find they have a renewed energy level and a clearer head to handle the pressures of the day better.

Read the full article 0 Comments